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Barriers to marketing within professional service firms: A study of the understanding and application of marketing within accountancy and law firms

open access: yes, 2006
This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.We live in a world of rapid change. Nowadays, there are virtually no organisations that haven’t been affected in one form or another by changes in their ...
Cohen, Geraldine T
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Constructing the governable small practitioner: the changing nature of professional bodies and the management of professional accountants' identities in the UK [PDF]

open access: yes
This article aims at bridging two dimensions that have been often addressed separately by the sociology of professional groups: intra-professional divisions and the governance of professionals.
Carlos, RAMIREZ
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ACCOUNTANCY PROFESSION IN A DIGITAL WORLD – TRANSFORMATION IN PROGRESS [PDF]

open access: yes
The global economy has been experiencing enormous transformation in recent years. Technology and innovations have enabled organisations to reconsider their business models to satisfy the more specific market needs and the higher social expectations ...
Maria Nikolova
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