Results 11 to 20 of about 1,706,692 (287)
Platform Siphoning: Ad-Avoidance and Media Content [PDF]
American Economic Journal: Microeconomics, 2009 Content providers rely on advertisers to pay for content. TiVo, remote controls, and pop-up ad blockers are examples of ad-avoidance technologies that allow consumers to view content without ads, and thereby siphon off the content without paying the “price.” We examine the content provider's reaction to such technologies, demonstrating that their ...
Simon P. Anderson, Joshua S. Gans
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Getting beer during commercials: Adverse effects of ad-avoidance [PDF]
Information Economics and Policy, 2011 Abstract This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers’ value of placing an ad. We contrast two financing regimes, free-to-air and pay-TV. We find that a higher viewer
Torben Stühmeier, Tobias Wenzel
openaire +7 more sources
OCTUBRE LOTAIP 2025 (AD)OCTUBRE LOTAIP 2025 (AD)OCTUBRE LOTAIP 2025 ...
OCTUBRE LOTAIP 2025 (AD), OCTUBRE LOTAIP 2025 (AD)
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Personality and Psychological Predictors of Instagram Personalized Ad Avoidance
International Journal of E-Business Research, 2023 The purpose of this paper is to apply the meta-theoretical model of motivation and personality (3M) of Mowen to study consumers' ad avoidance in the context of online personalized advertisements on Instagram. The current study developed a theoretical framework that links personality traits with reactance arousal and ad avoidance behaviours.
Debora Dhanya Amarnath +1 more
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Ad-avoidance technology : who should welcome It? [PDF]
, 2012 The business model of many commercial TV-networks is to interrupt TV programs with advertising breaks. In this paper we investigate consequences of the fact that ad-averse viewers today can adopt technology which enables them to skip the advertising breaks. Perhaps somewhat surprisingly, we find that the ad-avoidance technology can make TV networks and
Bergh, Harald Nygård
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Feeling in Responding Advertising Exposure on YouTube: The Moderation Influence of Online Experience
Türkiye İletişim Araştırmaları Dergisi, 2019 The use of YouTube as a medium of social networking to promote the products proved to be quite effective, yet sometimes it can cause disruption to the users.
Tri Weda Raharjo
doaj +1 more source
Formation Control Technology of Fixed-Wing UAV Swarm Based on Distributed Ad Hoc Network
Applied Sciences, 2022 The formation control technology of the unmanned aerial vehicle (UAV) swarm is a current research hotspot, and formation switching and formation obstacle avoidance are vital technologies.
Wenbo Suo +4 more
doaj +1 more source
Unlocking Advertising Potentials of Live-Streaming Platforms: Investigating the Impact of Telepresence and Flow on Advertising Avoidance on Twitch [PDF]
Athens Journal of Mass Media and CommunicationsTwitch provides a unique opportunity for exploring how users’ experiences on live-streaming platforms, characterized by immersive virtual environments full of sensory richness and real-time interactivity, intersect with their perceptions of intrusive ad ...
Nam Young Kim +2 more
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XSEDE value added, cost avoidance, and return on investment [PDF]
Proceedings of the 2015 XSEDE Conference on Scientific Advancements Enabled by Enhanced Cyberinfrastructure - XSEDE '15, 2015 It is difficult for large research facilities to quantify a return on the investments that fund their operations. This is because there can be a time lag of years or decades between an innovation or discovery and the realization of its value through practical application.
Craig A. Stewart +5 more
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Automatic collision avoidance of ships [PDF]
, 2008 One of the key elements in automatic simulation of ship manoeuvring in confined waterways is route finding and collision avoidance. This paper presents a new practical method of automatic trajectory planning and collision avoidance based on an artificial
Lee, B.S., Han, D., Xue, Y.
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