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The role of company’s top officials in corporate communications [PDF]
In contemporary society, corporate communications are becoming an increasingly important and significant component of management. This field includes not only building an external and internal image of a company but also interacting with stakeholders and
Yevhen Tsymbalenko +3 more
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WHILST there seems to be a strong commit- ment by the government to reform the socio-political system, the basic task to market this reform policy to a most diverse electorate still remains at hand.
Darryl Phillips
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Advertisement calls of Leptobrachella suiyangensis and Leptobrachella bashaensis (Anura, Megophryidae) [PDF]
In this study, the advertisement calls of Leptobrachella suiyangensis and Leptobrachella bashaensis are described. The advertisement call of L. suiyangensis includes simple and complex calls, with four different call types and a dominant frequency ...
Tuo Shen +5 more
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Classification of SMEs According to Their ICT Implementation
Small and medium enterprises (SMEs) are firms that have a wide impact on the country’s economy in Colombia and contribute 28% of GDP, so it is essential to achieve the competitiveness of these organizations. The government has promoted plans to adopt
Laima Catherine Alfonso-Orjuela +2 more
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Research on Effective Advertising Types in Virtual Environment
Virtual reality (VR) applies various types of advertisements (ads) to promote brands while collaborating with companies. This study aims to present effective advertisement types by verifying user responses in a VR environment.
Donghyun Kang +2 more
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The Preaching Pattern of Imam Musa al-Sadr in Interacting with the Lebanese Shiites [PDF]
The purpose of this research is to study the preaching pattern of Imam Musa al-Sadr in interacting with the Shiites of Lebanon using the method of thematic analysis. To collect and identify the themes related to Imam Musa al-Sadr's preaching pattern, the
meysam farokhi +1 more
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The Effect of Media Literacy on digital Ads
Advertising literacy can be approached from three different vantage-points. From the point of view of media education and research, advertising literacy is an analytic concept and a model that can be used to study different forms of advertising. From the
Sahar Sayed Ismail +2 more
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Understanding Advertiser’s Intention: The Analysis of Presupposition Triggers in Advertisement
An advertisement is media that is used by a producer or company to reach their goal of selling the product as much as possible. Through language used in an advertisement, the advertiser tries to manipulate the audience’s minds to buy a particular product
Nur Ijabah, Ade Windiana Argina
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The art of typography is one of the most important types of art that allows the graphic designer to design a strong visual language in the design because it has an effective role in connecting the mind and rooting the symbols of visual identity through ...
Shimaa Sadek
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