Results 241 to 250 of about 220,672 (300)

Survey data on consumer responses to social media-endorsed FMCG advertising in Vietnam. [PDF]

Data Brief
Pham TD, Le HTL, Nguyen HN.
europepmc   +1 more source

Neural Signatures of Emotion: EEG-based Insights into Love and Excitement in Advertising. [PDF]

Ann Neurosci
Ts S, Gupta SK, Laishram L.
europepmc   +1 more source

A study of consumer-generated advertising-An experimental analysis based on purchase experiences, information channels, and privacy costs. [PDF]

PLoS One
Cai C, Liu Y.
europepmc   +1 more source

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Advertising agencies and advertisers' perceptions of internet advertising

International Journal of Advertising, 2002
This paper investigates advertising agencies' and advertisers' perceptions of internet advertising in Singapore. More specifically, we compare its effectiveness in achieving five communication objectives—category need, brand awareness, brand attitude, brand purchase intention and purchase facilitation (Rossiter & Percy 1997)—with other marketing ...
Tan Dai Shij, Francis Piron
openaire   +1 more source

Advertising in France: the advertiser‐advertising agency relationship

European Journal of Marketing, 1976
Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Michel Chevalier, Bernard Catry
openaire   +1 more source

Advertising an event

Automatica, 2006
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Steffen Jørgensen, Peter M. Kort, Georges Zaccour   +2 more
openaire   +5 more sources