Results 251 to 260 of about 183,912 (309)

The power of product: how food advertising affects children's perceptions of child and non-child targeted food advertising? [PDF]

open access: yesBMC Public Health
Soares Guimaraes J   +6 more
europepmc   +1 more source

Job vacancy at the European Centre for Disease Prevention and Control (ECDC).

open access: yesEuro Surveill
Eurosurveillance editorial team.
europepmc   +1 more source
Some of the next articles are maybe not open access.

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Advertising agencies and advertisers' perceptions of internet advertising

International Journal of Advertising, 2002
This paper investigates advertising agencies' and advertisers' perceptions of internet advertising in Singapore. More specifically, we compare its effectiveness in achieving five communication objectives—category need, brand awareness, brand attitude, brand purchase intention and purchase facilitation (Rossiter & Percy 1997)—with other marketing ...
Tan Dai Shij, Francis Piron
openaire   +1 more source

Advertising an event

Automatica, 2006
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Steffen Jørgensen   +2 more
openaire   +4 more sources

Advertising in France: the advertiser‐advertising agency relationship

European Journal of Marketing, 1976
Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Michel Chevalier, Bernard Catry
openaire   +1 more source

Targeted advertising and advertising avoidance

The RAND Journal of Economics, 2011
I examine how the increasing ability of firms to target their ads influences market outcomes when consumers have access to advertising‐avoidance tools. Although firms generally benefit from improved targeting, consumers need not. I also show that there may be too little blocking of ads in equilibrium and consider the role of targeted advertising when ...
openaire   +1 more source

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