Results 251 to 260 of about 183,912 (309)
Characterizing dual-pulse calls in five Sciaenid species. [PDF]
Tellechea JS, Mok HK, Fine ML.
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Unveiling Tobacco Vendor Practices: Assessing the Knowledge of and Compliance With Cigarettes and Other Tobacco Products Act (COTPA) Sections Five and Six at the Point of Sale in Raebareli, India. [PDF]
Paul S +4 more
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The power of product: how food advertising affects children's perceptions of child and non-child targeted food advertising? [PDF]
Soares Guimaraes J +6 more
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Job vacancy at the European Centre for Disease Prevention and Control (ECDC).
Eurosurveillance editorial team.
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Advertising agencies and advertisers' perceptions of internet advertising
International Journal of Advertising, 2002This paper investigates advertising agencies' and advertisers' perceptions of internet advertising in Singapore. More specifically, we compare its effectiveness in achieving five communication objectives—category need, brand awareness, brand attitude, brand purchase intention and purchase facilitation (Rossiter & Percy 1997)—with other marketing ...
Tan Dai Shij, Francis Piron
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Automatica, 2006
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Steffen Jørgensen +2 more
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zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Steffen Jørgensen +2 more
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Advertising in France: the advertiser‐advertising agency relationship
European Journal of Marketing, 1976Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Michel Chevalier, Bernard Catry
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Targeted advertising and advertising avoidance
The RAND Journal of Economics, 2011I examine how the increasing ability of firms to target their ads influences market outcomes when consumers have access to advertising‐avoidance tools. Although firms generally benefit from improved targeting, consumers need not. I also show that there may be too little blocking of ads in equilibrium and consider the role of targeted advertising when ...
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