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The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Journal of Consumer Research, 1990A factorial experiment was developed in which the reputation of the advertising firm and the extremity of the advertising claim were manipulated. Two levels of advertiser reputation, focusing on the expertise and trustworthiness of the sponsoring firm, were developed.
Goldberg, Marvin E, Hartwick, Jon
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Intelligent Systems in Accounting, Finance and Management, 2018
No abstract is available for this article.
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No abstract is available for this article.
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Pervasive advertising: An approach for consumers and advertisers
2013 IEEE Third International Conference on Consumer Electronics ¿ Berlin (ICCE-Berlin), 2013Pervasive Advertising stands out from other forms of ad serving by using contextual information of consumers. However, providing relevant ads is not enough for effective Pervasive Advertising. It is also necessary to address the objectives of the advertisers, leading to a trade off between advertisers' objectives and consumers' needs.
Frederico Bublitz +3 more
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Advertiser Prominence Effects in Search Advertising
Management Science, 2018Search advertising is the ordered list of advertisements that appears when a user searches for something in an online search engine. By construction, these ads differ in prominence: ads higher up the list are more prominent than ads lower down the list. However, search ads also differ in prominence in another way: prominence of advertiser.
Przemyslaw Jeziorski, Sridhar Moorthy
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Annals of the History of Computing, 1983
Editor's Note: Brian Randell submitted the following notes on July 9, 1981, in response to seeing the text of the advertisement mentioned by Garry J. Tee in the preceding article. We invite our readers to provide Randell with any further information.
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Editor's Note: Brian Randell submitted the following notes on July 9, 1981, in response to seeing the text of the advertisement mentioned by Garry J. Tee in the preceding article. We invite our readers to provide Randell with any further information.
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Product Advertising versus Ideas Advertising
Social Marketing Quarterly, 1998Social marketing programs which promote the use of a product such as a condom have certain advantages over programs which simply try to convince people to change their behavior. Of considerable importance the success or failure of a social marketing program can be readily assessed through the level of sales of the promoted product.
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Proceedings of the 23rd international conference on World wide web, 2014
One of the most important innovations of social networking websites is the notion of a "feed", a sequence of news items presented to the user as a stream that expands as the user scrolls down. The common method for monetizing such streams is to insert ads in between news items.
Samuel Ieong +2 more
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One of the most important innovations of social networking websites is the notion of a "feed", a sequence of news items presented to the user as a stream that expands as the user scrolls down. The common method for monetizing such streams is to insert ads in between news items.
Samuel Ieong +2 more
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Advertising Effects of In-Game-Advertising vs. In-App-Advertising
2018More than 135 million games were sold in the USA in 2014 with a revenue of 22 billion USD (Entertainment Software Association, 2014). At least sixty-three percent of all American households own at least one device to play video games with forty-two percent of the Americans playing video games on a regular basis (at least 3 hours per week ...
Sonja Bidmon, Johanna Röttl
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The Journal of Bone & Joint Surgery, 2007
Painless Orthopaedic Surgery at the Utopia Joint Center Although rarely seen in the past, advertising by physicians has become relatively commonplace. Proponents advocate that advertising is a way for patients to increase their awareness of available treatment options, medical services provided, surgical expertise, and physician specialty training ...
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Painless Orthopaedic Surgery at the Utopia Joint Center Although rarely seen in the past, advertising by physicians has become relatively commonplace. Proponents advocate that advertising is a way for patients to increase their awareness of available treatment options, medical services provided, surgical expertise, and physician specialty training ...
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2019
Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks, and social media. Their presence is linked to different aims and accompanied by comments. Mainly, the professional point of view focuses on the idea that social media provide the possibility of a conversation ...
Caroline Marti, Karine Berthelot-Guiet
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Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks, and social media. Their presence is linked to different aims and accompanied by comments. Mainly, the professional point of view focuses on the idea that social media provide the possibility of a conversation ...
Caroline Marti, Karine Berthelot-Guiet
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