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A Mysterious Advertisement

Annals of the History of Computing, 1983
Editor's Note: Brian Randell submitted the following notes on July 9, 1981, in response to seeing the text of the advertisement mentioned by Garry J. Tee in the preceding article. We invite our readers to provide Randell with any further information.
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Product Advertising versus Ideas Advertising

Social Marketing Quarterly, 1998
Social marketing programs which promote the use of a product such as a condom have certain advantages over programs which simply try to convince people to change their behavior. Of considerable importance the success or failure of a social marketing program can be readily assessed through the level of sales of the promoted product.
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Advertising in a stream

Proceedings of the 23rd international conference on World wide web, 2014
One of the most important innovations of social networking websites is the notion of a "feed", a sequence of news items presented to the user as a stream that expands as the user scrolls down. The common method for monetizing such streams is to insert ads in between news items.
Samuel Ieong   +2 more
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Advertising Effects of In-Game-Advertising vs. In-App-Advertising

2018
More than 135 million games were sold in the USA in 2014 with a revenue of 22 billion USD (Entertainment Software Association, 2014). At least sixty-three percent of all American households own at least one device to play video games with forty-two percent of the Americans playing video games on a regular basis (at least 3 hours per week ...
Sonja Bidmon, Johanna Röttl
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Physician Advertising

The Journal of Bone & Joint Surgery, 2007
Painless Orthopaedic Surgery at the Utopia Joint Center Although rarely seen in the past, advertising by physicians has become relatively commonplace. Proponents advocate that advertising is a way for patients to increase their awareness of available treatment options, medical services provided, surgical expertise, and physician specialty training ...
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Gazing at the Gazers: An Investigation of Travel Advertisement Modality Interference

Journal of Travel Research, 2022
Ipkin Anthony Wong   +2 more
exaly  

The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness

International Journal of Information Management, 2021
Sita Mishra, Gunjan Malhotra
exaly  

advertising

2008
Richard Schmalensee, David Genesove
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To Advertise or not to Advertise

Plastic and Reconstructive Surgery, 1984
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