Results 261 to 270 of about 220,672 (300)

Effect of short video ads on sales through social media: the role of advertisement content generators

International Journal of Advertising, 2021
Guoxin Li, Jiaoju Ge, Yuepeng Sui
exaly  

Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

International Journal of Market Research, 2022
Ilhwan Ma, Inwon Kang
exaly  

advertising

2008
Richard Schmalensee, David Genesove
openaire   +1 more source

Advertising and an advertising budget

2013
According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”.
openaire   +1 more source

To Advertise or not to Advertise

Plastic and Reconstructive Surgery, 1984
openaire   +1 more source

Advertisement

Environmental Science & Technology, 1970
openaire   +2 more sources

The effect of advertisement choice on attention

Computers in Human Behavior, 2012
Laura Brannon, Stephen Nettelhorst
exaly  

Controversial advertisement executions and involvement on elaborative processing and comprehension

Journal of Marketing Communications, 2008
Bruce A Huhmann
exaly  

Advertised and non-advertised opportunities

2023
Alison Baverstock, Susannah Bowen, Steve Carey   +2 more
openaire   +1 more source

Evaluating the impact of emotional advertisement on customers and its relationship with brand value

International Journal of Internet Marketing and Advertising, 2023
exaly