Results 271 to 280 of about 183,912 (309)

Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit

International Journal of Market Research, 2022
Inwon Kang, Ilhwan Ma
exaly  

Gazing at the Gazers: An Investigation of Travel Advertisement Modality Interference

Journal of Travel Research, 2022
Ipkin Anthony Wong, Nao Li, Xiling Xiong   +2 more
exaly  

advertising

2008
Richard Schmalensee, David Genesove
openaire   +1 more source

The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness

International Journal of Information Management, 2021
Sita Mishra, Gunjan Malhotra
exaly  

To Advertise or not to Advertise

Plastic and Reconstructive Surgery, 1984
openaire   +1 more source

Advertisement

Environmental Science & Technology, 1970
openaire   +2 more sources

Advertising and an advertising budget

2013
According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”.
openaire   +1 more source

Effect of short video ads on sales through social media: the role of advertisement content generators

International Journal of Advertising, 2021
Jiaoju Ge, Yuepeng Sui, Guoxin Li
exaly  

Modelling Quality of Experience for Online Video Advertisement Insertion

IEEE Transactions on Broadcasting, 2020
Utku Bulkan, Tasos Dagiuklas, Muddesar Iqbal   +2 more
exaly  

The effect of advertisement choice on attention

Computers in Human Behavior, 2012
Stephen C Nettelhorst, Laura A Brannon
exaly