Results 271 to 280 of about 591,526 (305)

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Environmental Science & Technology, 1970
openaire   +2 more sources

Advertising and an advertising budget

2013
According to Kotler’s definition, advertising is “any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor”.
openaire   +1 more source

Effect of short video ads on sales through social media: the role of advertisement content generators

International Journal of Advertising, 2021
Jiaoju Ge, Yuepeng Sui, Guoxin Li
exaly  

Modelling Quality of Experience for Online Video Advertisement Insertion

IEEE Transactions on Broadcasting, 2020
Utku Bulkan, Tasos Dagiuklas, Muddesar Iqbal   +2 more
exaly  

The effect of advertisement choice on attention

Computers in Human Behavior, 2012
Stephen C Nettelhorst, Laura A Brannon
exaly  

Imperfect production inventory model with production rate dependent defective rate and advertisement dependent demand

Computers and Industrial Engineering, 2017
Amalesh Kumar Manna, Jayanta Kumar Dey, Shyamal Kumar Mondal   +2 more
exaly  

Advertising and Advertisements

2001
openaire   +1 more source

DRUG ADVERTISING

The Lancet, 1987
openaire   +2 more sources

Controversial advertisement executions and involvement on elaborative processing and comprehension

Journal of Marketing Communications, 2008
Bruce A Huhmann
exaly  

Consumer attitudes toward online video advertisement: YouTube as a platform

Kybernetes, 2017
Chia-Hui Huang, Conna Yang
exaly