Results 171 to 180 of about 2,493,688 (392)

THE ADVERTISING QUACK GANG. [PDF]

Alfred Ebsworth
openalex   +1 more source

This Fascinating Advertising Business [PDF]

, 1948
Roland G. E. Ullman, Harry Lewis Bird
openalex   +1 more source

ADVERTISING TRADED GOODS [PDF]

Nerlove and Waugh's theory of cooperative (generic) advertising is extended to include tax shifting, cost sharing, and trade. Comparative-static analysis indicates that trade reduces the incentive to promote in the domestic market, and this is true ...
Kinnucan, Henry W.
core   +1 more source

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

Agribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals. [PDF]

BMC Psychol
Li JC, Sun CW, Obrenovic B, Li HT.
europepmc   +1 more source

Price and Advertising Signals of Product Quality

Journal of Political Economy, 1986
Paul R. Milgrom, John E. Roberts
semanticscholar   +1 more source

[Advertisement]

Italian Canadiana, 2014
openaire   +2 more sources

Circularity, Sustainability, and the Quality of Coffee Sold via Vending Machines: What Do Italian Consumers Prefer?

Agribusiness, EarlyView.
ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi, Stefania Troiano, Francesco Marangon   +2 more
wiley   +1 more source

The Effectiveness of Location-Based Applications in Enhancing the Relationship Between the User and the Brand

Journal of Architecture, Art & Humanistic Science
: Today's competitive conditions among major Companies have made the brand one of the business assets that add identity and personality to the products.
Prof. Maysoon Mohamed Qutp , Dr. Heba Mohamed Mahmoud Fathy   +1 more
doaj   +1 more source

Effect of Advertising Exposure on Responses of Young Non-e-Cigarette Users to Banning Flavors in China: A Cross-Sectional Study. [PDF]

Health Sci Rep
Lv X, Yan D, Laestadius L, Wilson FA, Yang M, Martin A, Wang Y.   +6 more
europepmc   +1 more source