Results 11 to 20 of about 2,493,688 (392)
Impact of surprise strategy on digital advertising avoidance
Journal of Architecture, Art & Humanistic Science, 2020 The digital advertising is a wide range industry that reaches large scale of audiences in a way that is real-time and increasingly personal with a great benefit which is its low cost.
Mona Younis, Dina Abboud, Rania Farouk
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Stereotype and Social Meaning in TV Advertising
Journal of Architecture, Art & Humanistic Science, 2022 The relationship between advertising, culture and values of society is complex and not a simple linear relationship as the relationship of cause to the result, just as the culture and values of society affect advertising, advertising in turn affects the ...
Tamer Abd Ellatif +2 more
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Virality and Memes on Social Media Platforms [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 The phenomenon of ‘Web 2.0’ is one of the factors that helped in the existence of multi ways communication, which led to the internet as we know it nowadays and gave us the chance to witness the rapid development of social media platforms.
Hiba Nazmi Khalil Mousa +2 more
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International Journal of Advertising, 2021 Social media influencers are increasingly employed as product endorsers, and a growing body of academic research confirms that influencers are an effective advertising instrument.
Loes Janssen, A. Schouten, E. Croes
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The Integrative Relationship Between Design and Function in smart government applications in Egypt.
Journal of Architecture, Art & Humanistic Science, 2021 The success of smartphone applications depends on those which touch customer’s needs, and maintain the quality of provide services in attractive and easy way.
Ranya Hawas +2 more
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Diversity and inclusion in advertising research
International Journal of Advertising, 2022 Diversity in advertising research refers to the portrayal of people with distinct attributes in advertising, while inclusion refers to the valuation of their presence and perspectives in advertising. The most commonly investigated diversity attributes in
M. Eisend +2 more
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SSRN Electronic Journal, 2014 Abstract An arbitrageur with short investment horizon gains from accelerating price discovery by advertising his private information. However, advertising many assets may overload investors’ attention, reducing the number of informed traders per asset, and slowing price discovery.
Sergey Kovbasyuk, Marco Pagano
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Structural standards for designing smart government applications in Egypt
Journal of Architecture, Art & Humanistic Science, 2021 Summary:As the Egyptian e-government portal seeks to change and transform relations between institutions and citizens through ICT - through web applications and portals - with the aim of providing the best for citizens and facilitating access to their ...
Ranya Hawas +2 more
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Mobile advertising: A systematic literature review and future research agenda
International Journal of Consumer Studies, 2021 The purpose of this research is to review the extant literature on mobile advertising systematically and to carry out a comprehensive analysis of research in this emerging field. Accordingly, this paper synthesises the literature on mobile advertising in
Charles Jebarajakirthy +5 more
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Proceedings, 2022 Graphic designers play an important role in producing various types of designs to meet the promotional needs of a business, especially in today’s digital media industry.
Hardika Widi Satria +2 more
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