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The Role of Compositing as a visual effect in enhancing advertising message [PDF]
Journal of Architecture, Art & Humanistic Science, 2022 Digital compositing is an essential part of visual effects, (the merging between imagination and reality) has emerged in television advertising based on optical illusions using visual effects techniques, where the importance of visual effects lies on the
Noha Farah, Rania Farouk, Nesrin Ezzat
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Visual image and expression directed to the child in Media Age [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 :Designing the visual image directed to the child is considered to be a big challenge for the artist or designer who is forming it, as the visual image is the strongest communication channel in the age of media because it carries meaning smoothly through
Abdelrhman Khaled Mohammed Abdrabou El - Saadawy +2 more
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Emotional Dissonance and Its Relationship of the Recipient’s Behavior in Interactive Advertising [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 The study of the psychological factors that affect the individual such as motives, attitudes, ideas and others to change his behavior is considered as one of the basic ways that help to create an advertising message that suits him and produce ...
Mostafa Hussein Kamal +2 more
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Criteria For Designing Augmented Reality Applications To Navigate In Smart Cities [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 A smart city is one that uses technological infrastructure in all aspects of life to facilitate the citizens’ life. A city cannot be considered smart unless modern technologies are promoted.
Heba Tullah Abdelrahman Mohamed Elamin +2 more
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Social Sciences, 2023 In the intricate and multifaceted landscape of the European construction process, where the development and governance of the European Union take shape through a myriad of policies, institutions, and stakeholders, this study delves into the role of ...
Aritz Gorostiza-Cerviño +3 more
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Influence of the advertising idea using the empathy strategy in digital advertising [PDF]
Journal of Architecture, Art & Humanistic Science, 2022 The emotion of the recipient for the digital advertisement consists of a set of feelings and impressions that control their behavior resulting from the interaction by watching the advertisement, where strong emotions lead to impressions that result in ...
Fatma sayed abdelaziz Elsesdek +2 more
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Weight Loss App Descriptors in App Stores: A Qualitative Analysis of the Spanish Market
Human Behavior and Emerging Technologies, 2023 Mobile applications for weight loss have arisen the interest of private companies and developers, who have put great efforts on the development of this kind of apps.
Lara Martin-Vicario +2 more
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Impact of surprise strategy on digital advertising avoidance
Journal of Architecture, Art & Humanistic Science, 2020 The digital advertising is a wide range industry that reaches large scale of audiences in a way that is real-time and increasingly personal with a great benefit which is its low cost.
Mona Younis, Dina Abboud, Rania Farouk
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The Integrative Relationship Between Design and Function in smart government applications in Egypt.
Journal of Architecture, Art & Humanistic Science, 2021 The success of smartphone applications depends on those which touch customer’s needs, and maintain the quality of provide services in attractive and easy way.
Ranya Hawas +2 more
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Humorous Visual Content and Its Effect on Social Media Users in light of the Covid-19 Pandemic [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 This paper explores the role of humorous communication as stress relief during the time of coronavirus pandemic. One of the most prominent manifestations was the internet humor that people resort to, in order to help themselves to keep up with what was ...
Hiba Nazmi Khalil Mousa +2 more
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