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, 1981 Newsletter created by members of the WKU Advertising Club regarding their members and ...
WKU Advertising Club
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The Integrative Relationship Between Design and Function in smart government applications in Egypt.
Journal of Architecture, Art & Humanistic Science, 2021 The success of smartphone applications depends on those which touch customer’s needs, and maintain the quality of provide services in attractive and easy way.
Ranya Hawas +2 more
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Humorous Visual Content and Its Effect on Social Media Users in light of the Covid-19 Pandemic [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 This paper explores the role of humorous communication as stress relief during the time of coronavirus pandemic. One of the most prominent manifestations was the internet humor that people resort to, in order to help themselves to keep up with what was ...
Hiba Nazmi Khalil Mousa +2 more
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Impact of surprise strategy on digital advertising avoidance
Journal of Architecture, Art & Humanistic Science, 2020 The digital advertising is a wide range industry that reaches large scale of audiences in a way that is real-time and increasingly personal with a great benefit which is its low cost.
Mona Younis, Dina Abboud, Rania Farouk
doaj +1 more source
Stereotype and Social Meaning in TV Advertising
Journal of Architecture, Art & Humanistic Science, 2022 The relationship between advertising, culture and values of society is complex and not a simple linear relationship as the relationship of cause to the result, just as the culture and values of society affect advertising, advertising in turn affects the ...
Tamer Abd Ellatif +2 more
doaj +1 more source
International Journal of Advertising, 2021 Social media influencers are increasingly employed as product endorsers, and a growing body of academic research confirms that influencers are an effective advertising instrument.
Loes Janssen, A. Schouten, E. Croes
semanticscholar +1 more source
SSRN Electronic Journal, 2014 Abstract An arbitrageur with short investment horizon gains from accelerating price discovery by advertising his private information. However, advertising many assets may overload investors’ attention, reducing the number of informed traders per asset, and slowing price discovery.
Sergey Kovbasyuk, Marco Pagano
openaire +9 more sources
Proceedings, 2022 Graphic designers play an important role in producing various types of designs to meet the promotional needs of a business, especially in today’s digital media industry.
Hardika Widi Satria +2 more
doaj +1 more source
Diversity and inclusion in advertising research
International Journal of Advertising, 2022 Diversity in advertising research refers to the portrayal of people with distinct attributes in advertising, while inclusion refers to the valuation of their presence and perspectives in advertising. The most commonly investigated diversity attributes in
M. Eisend +2 more
semanticscholar +1 more source