Results 11 to 20 of about 2,519,311 (339)

Impact of surprise strategy on digital advertising avoidance

open access: yesJournal of Architecture, Art & Humanistic Science, 2020
The digital advertising is a wide range industry that reaches large scale of audiences in a way that is real-time and increasingly personal with a great benefit which is its low cost.
Mona Younis, Dina Abboud, Rania Farouk
doaj   +1 more source

Humorous Visual Content and Its Effect on Social Media Users in light of the Covid-19 Pandemic [PDF]

open access: yesJournal of Architecture, Art & Humanistic Science, 2023
This paper explores the role of humorous communication as stress relief during the time of coronavirus pandemic. One of the most prominent manifestations was the internet humor that people resort to, in order to help themselves to keep up with what was ...
Hiba Nazmi Khalil Mousa   +2 more
doaj   +1 more source

Stereotype and Social Meaning in TV Advertising

open access: yesJournal of Architecture, Art & Humanistic Science, 2022
The relationship between advertising, culture and values of society is complex and not a simple linear relationship as the relationship of cause to the result, just as the culture and values of society affect advertising, advertising in turn affects the ...
Tamer Abd Ellatif   +2 more
doaj   +1 more source

The Integrative Relationship Between Design and Function in smart government applications in Egypt.

open access: yesJournal of Architecture, Art & Humanistic Science, 2021
The success of smartphone applications depends on those which touch customer’s needs, and maintain the quality of provide services in attractive and easy way.
Ranya Hawas   +2 more
doaj   +1 more source

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

open access: yesInternational Journal of Advertising, 2021
Social media influencers are increasingly employed as product endorsers, and a growing body of academic research confirms that influencers are an effective advertising instrument.
Loes Janssen, A. Schouten, E. Croes
semanticscholar   +1 more source

Structural standards for designing smart government applications in Egypt

open access: yesJournal of Architecture, Art & Humanistic Science, 2021
Summary:As the Egyptian e-government portal seeks to change and transform relations between institutions and citizens through ICT - through web applications and portals - with the aim of providing the best for citizens and facilitating access to their ...
Ranya Hawas   +2 more
doaj   +1 more source

Diversity and inclusion in advertising research

open access: yesInternational Journal of Advertising, 2022
Diversity in advertising research refers to the portrayal of people with distinct attributes in advertising, while inclusion refers to the valuation of their presence and perspectives in advertising. The most commonly investigated diversity attributes in
M. Eisend   +2 more
semanticscholar   +1 more source

Virality and Memes on Social Media Platforms [PDF]

open access: yesJournal of Architecture, Art & Humanistic Science, 2023
The phenomenon of ‘Web 2.0’ is one of the factors that helped in the existence of multi ways communication, which led to the internet as we know it nowadays and gave us the chance to witness the rapid development of social media platforms.
Hiba Nazmi Khalil Mousa   +2 more
doaj   +1 more source

The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUS

open access: yesProceedings, 2022
Graphic designers play an important role in producing various types of designs to meet the promotional needs of a business, especially in today’s digital media industry.
Hardika Widi Satria   +2 more
doaj   +1 more source

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