Results 11 to 20 of about 2,476,841 (335)

The Integrative Relationship Between Design and Function in smart government applications in Egypt.

open access: yesJournal of Architecture, Art & Humanistic Science, 2021
The success of smartphone applications depends on those which touch customer’s needs, and maintain the quality of provide services in attractive and easy way.
Ranya Hawas   +2 more
doaj   +1 more source

Humorous Visual Content and Its Effect on Social Media Users in light of the Covid-19 Pandemic [PDF]

open access: yesJournal of Architecture, Art & Humanistic Science, 2023
This paper explores the role of humorous communication as stress relief during the time of coronavirus pandemic. One of the most prominent manifestations was the internet humor that people resort to, in order to help themselves to keep up with what was ...
Hiba Nazmi Khalil Mousa   +2 more
doaj   +1 more source

Stereotype and Social Meaning in TV Advertising

open access: yesJournal of Architecture, Art & Humanistic Science, 2022
The relationship between advertising, culture and values of society is complex and not a simple linear relationship as the relationship of cause to the result, just as the culture and values of society affect advertising, advertising in turn affects the ...
Tamer Abd Ellatif   +2 more
doaj   +1 more source

ChatGPT, AI Advertising, and Advertising Research and Education

open access: yesJournal of Advertising, 2023
Since ChatGPT was released on November 30, 2022, followed by Microsoft’s announcement of its artificial intelligence (AI)–powered new Bing search engine on February 7, 2023, and Google’s Bard release on March 21, 2023, it seems AI generally has taken ...
J. Huh, M. Nelson, C. Russell
semanticscholar   +1 more source

Structural standards for designing smart government applications in Egypt

open access: yesJournal of Architecture, Art & Humanistic Science, 2021
Summary:As the Egyptian e-government portal seeks to change and transform relations between institutions and citizens through ICT - through web applications and portals - with the aim of providing the best for citizens and facilitating access to their ...
Ranya Hawas   +2 more
doaj   +1 more source

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

open access: yesAustralasian Marketing Journal, 2020
This paper investigates the impact of social media influencer endorsements on purchase intention, more specifically, the impact advertising disclosure and source credibility have in this process.
Jason Weismueller   +3 more
semanticscholar   +1 more source

Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification

open access: yesInternational Journal of Advertising, 2021
Social media influencers are increasingly employed as product endorsers, and a growing body of academic research confirms that influencers are an effective advertising instrument.
Loes Janssen, A. Schouten, E. Croes
semanticscholar   +1 more source

The Role of a Graphic Designer in the Visual Marketing Team to Accelerate Awareness of Premium Content KumparanPLUS

open access: yesProceedings, 2022
Graphic designers play an important role in producing various types of designs to meet the promotional needs of a business, especially in today’s digital media industry.
Hardika Widi Satria   +2 more
doaj   +1 more source

Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach

open access: yesComputers in Human Behavior, 2021
SMS advertising perception has been found to have a significant influence over consumer purchase intention either directly or indirectly. However, there is a dearth of comprehensive studies, suggesting precursors of SMS advertising perception and the ...
Anshuman Sharma   +3 more
semanticscholar   +1 more source

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