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Mobile advertising: A systematic literature review and future research agenda
International Journal of Consumer Studies, 2021 The purpose of this research is to review the extant literature on mobile advertising systematically and to carry out a comprehensive analysis of research in this emerging field. Accordingly, this paper synthesises the literature on mobile advertising in
Charles Jebarajakirthy +5 more
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Human-Wildlife Interactions, 2019 This is the advertising and orders.
Advertising and Orders
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Contradictory strategy in advertising design and its relationship to coding and decoding theory
Journal of Architecture, Art & Humanistic Science, 2020 The scientific and technological revolutions that human societies are witnessing in our time have resulted in many changes and rapid and successive developments, which imposes itself on the field of advertising to keep up with these developments ...
Omnia Ezzeldeen Mohamed +2 more
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Feminist Stereotypes and Women’s Roles in Spanish Radio Ads
Media and Communication, 2021 This article takes a quantitative approach to Spanish radio advertising and the stereotypes and female roles that it broadcasts in a medium that has traditionally had high female audience rates in our country.
Anna Fajula +4 more
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Principles of visual identity building for guidance systems in exhibition Booths
Journal of Architecture, Art & Humanistic Science, 2018 The modern trends in designing guidance systems have sought to create new artistic styles through the visual effects by which the designer creates attractive and dazzling form in the design and highlights the company's declared goals distinguishing it ...
Enas Hussein +2 more
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The Future of Dataveillance in Advertising Theory and Practice
Journal of Advertising, 2022 Technological developments have changed the advertising landscape by extending the possibilities to collect, process, and share consumer data to optimize advertising.
J. Strycharz, C. Segijn
semanticscholar +1 more source
Leveraged Marketing Communications, 2019 In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities. The effectiveness of using influencer endorsements as compared to traditional
A. Schouten +2 more
semanticscholar +1 more source
The Influence of Feminist Movements on the Change of Female Images in Film and Television Dramas: Based on the Theory of Semiotics [PDF]
SHS Web of Conferences, 2023 Semiotics mainly studies the role of symbols in signals, language, culture, human behavior, and social mechanisms. Based on the semiotic theory of female images, this article explores the relationship between feminist ideas and female appearance ...
Zhou Yuhan +3 more
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The Infographic and Recruitment it in the design of Television Advertising
Journal of Architecture, Art & Humanistic Science, 2018 The research deals with the definition and the possibility of infographic’s recruitment in the design of television advertising, Where it has an important and effective role in the transmission of information, data and knowledge clearly and attract ...
Lamiaa Kasem +2 more
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Journal of Architecture, Art & Humanistic Science, 2021 Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive ...
Mohamed Essam Fawzy Husein +2 more
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