Results 21 to 30 of about 2,321,752 (411)
Structural standards for designing smart government applications in Egypt
Journal of Architecture, Art & Humanistic Science, 2021 Summary:As the Egyptian e-government portal seeks to change and transform relations between institutions and citizens through ICT - through web applications and portals - with the aim of providing the best for citizens and facilitating access to their ...
Ranya Hawas +2 more
doaj +1 more source
Diversity and inclusion in advertising research
International Journal of Advertising, 2022 Diversity in advertising research refers to the portrayal of people with distinct attributes in advertising, while inclusion refers to the valuation of their presence and perspectives in advertising. The most commonly investigated diversity attributes in
M. Eisend +2 more
semanticscholar +1 more source
Proceedings, 2022 Graphic designers play an important role in producing various types of designs to meet the promotional needs of a business, especially in today’s digital media industry.
Hardika Widi Satria +2 more
doaj +1 more source
SSRN Electronic Journal, 2014 Abstract An arbitrageur with short investment horizon gains from accelerating price discovery by advertising his private information. However, advertising many assets may overload investors’ attention, reducing the number of informed traders per asset, and slowing price discovery.
Kovbasyuk, Sergey, Pagano, Marco
openaire +9 more sources
Mobile advertising: A systematic literature review and future research agenda
International Journal of Consumer Studies, 2021 The purpose of this research is to review the extant literature on mobile advertising systematically and to carry out a comprehensive analysis of research in this emerging field. Accordingly, this paper synthesises the literature on mobile advertising in
Charles Jebarajakirthy +5 more
semanticscholar +1 more source
Feminist Stereotypes and Women’s Roles in Spanish Radio Ads
Media and Communication, 2021 This article takes a quantitative approach to Spanish radio advertising and the stereotypes and female roles that it broadcasts in a medium that has traditionally had high female audience rates in our country.
Anna Fajula +4 more
doaj +1 more source
A Deep Prediction Network for Understanding Advertiser Intent and Satisfaction [PDF]
CIKM 2020, Virtual Event, Ireland, 2020 For e-commerce platforms such as Taobao and Amazon, advertisers play an important role in the entire digital ecosystem: their behaviors explicitly influence users' browsing and shopping experience; more importantly, advertiser's expenditure on advertising constitutes a primary source of platform revenue.
arxiv +1 more source
Human-Wildlife Interactions, 2019 This is the advertising and orders.
Advertising and Orders
doaj +1 more source
Contradictory strategy in advertising design and its relationship to coding and decoding theory
Journal of Architecture, Art & Humanistic Science, 2020 The scientific and technological revolutions that human societies are witnessing in our time have resulted in many changes and rapid and successive developments, which imposes itself on the field of advertising to keep up with these developments ...
Omnia Ezzeldeen Mohamed +2 more
doaj +1 more source
The RAND Journal of Economics, 2015 AbstractThere is widespread evidence that some firms use false advertising to overstate the value of their products. We consider a model in which a policy maker can punish such false claims. We characterize an equilibrium where false advertising actively influences rational buyers and analyze the effects of policy under different welfare objectives. We
Rhodes, Andrew, Wilson, Chris
openaire +4 more sources