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Structural standards for designing smart government applications in Egypt
Summary:As the Egyptian e-government portal seeks to change and transform relations between institutions and citizens through ICT - through web applications and portals - with the aim of providing the best for citizens and facilitating access to their ...
Ranya Hawas+2 more
doaj +1 more source
Mobile advertising: A systematic literature review and future research agenda
The purpose of this research is to review the extant literature on mobile advertising systematically and to carry out a comprehensive analysis of research in this emerging field. Accordingly, this paper synthesises the literature on mobile advertising in
Charles Jebarajakirthy+5 more
semanticscholar +1 more source
Feminist Stereotypes and Women’s Roles in Spanish Radio Ads
This article takes a quantitative approach to Spanish radio advertising and the stereotypes and female roles that it broadcasts in a medium that has traditionally had high female audience rates in our country.
Anna Fajula+4 more
doaj +1 more source
This is the advertising and orders.
Advertising and Orders
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Contradictory strategy in advertising design and its relationship to coding and decoding theory
The scientific and technological revolutions that human societies are witnessing in our time have resulted in many changes and rapid and successive developments, which imposes itself on the field of advertising to keep up with these developments ...
Omnia Ezzeldeen Mohamed+2 more
doaj +1 more source
A new path of visual communication from the perspective of the metaverse —— Take Liu Yexi’s Internet Communication Spectacle as an Example [PDF]
In 2021, the “Metaverse” concept became a big hit. As an exceptional media concept, the metaverse is closely related to the human sensory system, especially visual communication.
Li Dingtai, Liang Tingwei
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Principles of visual identity building for guidance systems in exhibition Booths
The modern trends in designing guidance systems have sought to create new artistic styles through the visual effects by which the designer creates attractive and dazzling form in the design and highlights the company's declared goals distinguishing it ...
Enas Hussein+2 more
doaj +1 more source
In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities. The effectiveness of using influencer endorsements as compared to traditional
A. Schouten+2 more
semanticscholar +1 more source
Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive ...
Mohamed Essam Fawzy Husein+2 more
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The Influence of Feminist Movements on the Change of Female Images in Film and Television Dramas: Based on the Theory of Semiotics [PDF]
Semiotics mainly studies the role of symbols in signals, language, culture, human behavior, and social mechanisms. Based on the semiotic theory of female images, this article explores the relationship between feminist ideas and female appearance ...
Zhou Yuhan+3 more
doaj +1 more source