Results 21 to 30 of about 2,493,688 (392)

Advertising and Orders

open access: yesHuman-Wildlife Interactions, 2019
This is the advertising and orders.
Advertising and Orders
doaj   +1 more source

Feminist Stereotypes and Women’s Roles in Spanish Radio Ads

open access: yesMedia and Communication, 2021
This article takes a quantitative approach to Spanish radio advertising and the stereotypes and female roles that it broadcasts in a medium that has traditionally had high female audience rates in our country.
Anna Fajula   +4 more
doaj   +1 more source

Contradictory strategy in advertising design and its relationship to coding and decoding theory

open access: yesJournal of Architecture, Art & Humanistic Science, 2020
The scientific and technological revolutions that human societies are witnessing in our time have resulted in many changes and rapid and successive developments, which imposes itself on the field of advertising to keep up with these developments ...
Omnia Ezzeldeen Mohamed   +2 more
doaj   +1 more source

Principles of visual identity building for guidance systems in exhibition Booths

open access: yesJournal of Architecture, Art & Humanistic Science, 2018
The modern trends in designing guidance systems have sought to create new artistic styles through the visual effects by which the designer creates attractive and dazzling form in the design and highlights the company's declared goals   distinguishing it ...
Enas Hussein   +2 more
doaj   +1 more source

The Influence of Feminist Movements on the Change of Female Images in Film and Television Dramas: Based on the Theory of Semiotics [PDF]

open access: yesSHS Web of Conferences, 2023
Semiotics mainly studies the role of symbols in signals, language, culture, human behavior, and social mechanisms. Based on the semiotic theory of female images, this article explores the relationship between feminist ideas and female appearance ...
Zhou Yuhan   +3 more
doaj   +1 more source

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

open access: yesLeveraged Marketing Communications, 2019
In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities. The effectiveness of using influencer endorsements as compared to traditional
A. Schouten   +2 more
semanticscholar   +1 more source

The design of the interactive identity of the advertisement to suit the developments of communication and information technology, and the effect of its use on the success of the advertising campaigns

open access: yesJournal of Architecture, Art & Humanistic Science, 2021
Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive ...
Mohamed Essam Fawzy Husein   +2 more
doaj   +1 more source

The Infographic and Recruitment it in the design of Television Advertising

open access: yesJournal of Architecture, Art & Humanistic Science, 2018
The research deals with the definition and the possibility of infographic’s recruitment in the design of television advertising, Where it has an important and effective role in the transmission of information, data and knowledge clearly and attract ...
Lamiaa Kasem   +2 more
doaj   +1 more source

False advertising [PDF]

open access: yesThe RAND Journal of Economics, 2015
AbstractThere is widespread evidence that some firms use false advertising to overstate the value of their products. We consider a model in which a policy maker can punish such false claims. We characterize an equilibrium where false advertising actively influences rational buyers and analyze the effects of policy under different welfare objectives. We
Rhodes, Andrew, Wilson, Chris
openaire   +4 more sources

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