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Product Advertising versus Ideas Advertising
Social Marketing Quarterly, 1998Social marketing programs which promote the use of a product such as a condom have certain advantages over programs which simply try to convince people to change their behavior. Of considerable importance the success or failure of a social marketing program can be readily assessed through the level of sales of the promoted product.
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Targeted advertising and advertising avoidance
The RAND Journal of Economics, 2011I examine how the increasing ability of firms to target their ads influences market outcomes when consumers have access to advertisingâavoidance tools. Although firms generally benefit from improved targeting, consumers need not. I also show that there may be too little blocking of ads in equilibrium and consider the role of targeted advertising when ...
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Advertising Business, Advertising Culture
Canadian Review of American Studies, 1999Thomas Frank. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago and London: University of Chicago Press, 1997. Pp. xii + 287 and illustrations. Pamela Walker Laird. Advertising Progress: American Business and the Rise of Consumer Marketing.
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Dermatologic Clinics, 1993
Practically nonexistent until the late 1970s, advertising by physicians has become commonplace. Although informational and educational advertising may contain information that potential patients may find to be useful, laudatory and predatory advertising are unethical and may be patently illegal.
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Practically nonexistent until the late 1970s, advertising by physicians has become commonplace. Although informational and educational advertising may contain information that potential patients may find to be useful, laudatory and predatory advertising are unethical and may be patently illegal.
openaire +2 more sources