Results 31 to 40 of about 2,476,841 (335)
Journal of Architecture, Art & Humanistic Science, 2021 Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive ...
Mohamed Essam Fawzy Husein +2 more
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, 2011 Contextual advertising entails the display of relevant ads based on the content that consumers view, exploiting the potential that consumers' content preferences are indicative of their product preferences.
Katona, Z, Zhang, K
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Adolescents’ Augmented Reality Filter Usage on Social Media, Developmental Process, and Well-Being
Media and Communication, 2023 Social media platforms are relevant for the media diet of adolescents. Augmented reality (AR) filters on social media are prevalent within the media consumption of this age group. Recent studies have unveiled the negative impact of beautifying AR filters
Julia Szambolics +2 more
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How smartphone advertising influences consumers' purchase intention
Journal of business research, 2019 In the last decade, the use of smartphones has grown steadily. The way consumers interact with brands has changed owing to the accessibility of internet connection on smartphones, and ubiquitous mobility.
J. Martins +4 more
semanticscholar +1 more source
The Future of Dataveillance in Advertising Theory and Practice
Journal of Advertising, 2022 Technological developments have changed the advertising landscape by extending the possibilities to collect, process, and share consumer data to optimize advertising.
J. Strycharz, C. Segijn
semanticscholar +1 more source
The Effect of Incongruity in Viral Advertising Design on Digital Recipient Engagement Levels
Journal of Architecture, Art & Humanistic Science, 2020 The viral ad is based on digital recipient engagement with it, which helps the ad reach the largest audience. In the digital context such as the social networking site Facebook, there are different levels for the digital recipient engagement with the ad (
Tamer Abdel Latif +2 more
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Proceedings, 2022 During Q1 2021, Samsung Indonesia produced a great deal of advertising for their mobile phones from the middle segment to the premium segment. As a leading technology company in Indonesia with a high level of trust in society, Samsung always tries to ...
Naldo Noviyan Tantuah +2 more
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Media and Communication, 2022 Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising.
Delia Cristina Balaban +2 more
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Metaverse and Extended Realities in Immersive Journalism: A Systematic Literature Review
Multimodal Technologies and Interaction, 2023 Immersive journalism is a new form of media communication that uses extended reality systems to produce its content. Despite the possibilities it offers, its use is still limited in the media due to the lack of systematised and scientific knowledge ...
Alberto Sanchez-Acedo +3 more
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InformationThis research focuses on examining the responses of interest groups listed in the European Transparency Register to the ongoing Russia–Ukraine war. Its aim is to investigate the nuanced reactions of 2579 commercial and business associations and 2957 ...
Aritz Gorostiza-Cerviño +4 more
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