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A new path of visual communication from the perspective of the metaverse —— Take Liu Yexi’s Internet Communication Spectacle as an Example [PDF]
SHS Web of Conferences, 2023 In 2021, the “Metaverse” concept became a big hit. As an exceptional media concept, the metaverse is closely related to the human sensory system, especially visual communication.
Li Dingtai, Liang Tingwei
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, 2011 Contextual advertising entails the display of relevant ads based on the content that consumers view, exploiting the potential that consumers' content preferences are indicative of their product preferences.
Katona, Z, Zhang, K
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Adolescents’ Augmented Reality Filter Usage on Social Media, Developmental Process, and Well-Being
Media and Communication, 2023 Social media platforms are relevant for the media diet of adolescents. Augmented reality (AR) filters on social media are prevalent within the media consumption of this age group. Recent studies have unveiled the negative impact of beautifying AR filters
Julia Szambolics +2 more
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SERIEs, 1997 I show that an advertising ban is more likely to increase—rather than decrease—total consumption when advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation (thus allowing firms to command higher prices).
openaire +6 more sources
Proceedings, 2022 During Q1 2021, Samsung Indonesia produced a great deal of advertising for their mobile phones from the middle segment to the premium segment. As a leading technology company in Indonesia with a high level of trust in society, Samsung always tries to ...
Naldo Noviyan Tantuah +2 more
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The Effect of Incongruity in Viral Advertising Design on Digital Recipient Engagement Levels
Journal of Architecture, Art & Humanistic Science, 2020 The viral ad is based on digital recipient engagement with it, which helps the ad reach the largest audience. In the digital context such as the social networking site Facebook, there are different levels for the digital recipient engagement with the ad (
Tamer Abdel Latif +2 more
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Media and Communication, 2022 Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising.
Delia Cristina Balaban +2 more
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Metaverse and Extended Realities in Immersive Journalism: A Systematic Literature Review
Multimodal Technologies and Interaction, 2023 Immersive journalism is a new form of media communication that uses extended reality systems to produce its content. Despite the possibilities it offers, its use is still limited in the media due to the lack of systematised and scientific knowledge ...
Alberto Sanchez-Acedo +3 more
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Societies, 2023 With an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts.
Montserrat Vázquez-Gestal +2 more
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