Results 31 to 40 of about 2,321,752 (411)
Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments [PDF]
International Journal of Electronic Commerce, 24(1), 107-129
(2020), 2022 In sponsored search advertising, advertisers need to make a series of keyword decisions. Among them, how to group these keywords to form several adgroups within a campaign is a challenging task, due to the highly uncertain environment of search advertising.
arxiv +1 more source
Leveraged Marketing Communications, 2019 In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities. The effectiveness of using influencer endorsements as compared to traditional
A. Schouten +2 more
semanticscholar +1 more source
Principles of visual identity building for guidance systems in exhibition Booths
Journal of Architecture, Art & Humanistic Science, 2018 The modern trends in designing guidance systems have sought to create new artistic styles through the visual effects by which the designer creates attractive and dazzling form in the design and highlights the company's declared goals distinguishing it ...
Enas Hussein +2 more
doaj +1 more source
The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users [PDF]
, 2022 The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising domain has become available for companies. Brands that manage social media well in their advertising strategies can
arxiv +1 more source
Journal of Architecture, Art & Humanistic Science, 2021 Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive ...
Mohamed Essam Fawzy Husein +2 more
doaj +1 more source
The Influence of Feminist Movements on the Change of Female Images in Film and Television Dramas: Based on the Theory of Semiotics [PDF]
SHS Web of Conferences, 2023 Semiotics mainly studies the role of symbols in signals, language, culture, human behavior, and social mechanisms. Based on the semiotic theory of female images, this article explores the relationship between feminist ideas and female appearance ...
Zhou Yuhan +3 more
doaj +1 more source
A new path of visual communication from the perspective of the metaverse —— Take Liu Yexi’s Internet Communication Spectacle as an Example [PDF]
SHS Web of Conferences, 2023 In 2021, the “Metaverse” concept became a big hit. As an exceptional media concept, the metaverse is closely related to the human sensory system, especially visual communication.
Li Dingtai, Liang Tingwei
doaj +1 more source
The Infographic and Recruitment it in the design of Television Advertising
Journal of Architecture, Art & Humanistic Science, 2018 The research deals with the definition and the possibility of infographic’s recruitment in the design of television advertising, Where it has an important and effective role in the transmission of information, data and knowledge clearly and attract ...
Lamiaa Kasem +2 more
doaj +1 more source
Adolescents’ Augmented Reality Filter Usage on Social Media, Developmental Process, and Well-Being
Media and Communication, 2023 Social media platforms are relevant for the media diet of adolescents. Augmented reality (AR) filters on social media are prevalent within the media consumption of this age group. Recent studies have unveiled the negative impact of beautifying AR filters
Julia Szambolics +2 more
doaj +1 more source
Advertiser Learning in Direct Advertising Markets [PDF]
arXiv, 2023 Direct buy advertisers procure advertising inventory at fixed rates from publishers and ad networks. Such advertisers face the complex task of choosing ads amongst myriad new publisher sites. We offer evidence that advertisers do not excel at making these choices. Instead, they try many sites before settling on a favored set, consistent with advertiser
arxiv