Results 41 to 50 of about 2,321,752 (411)
Media and Communication, 2022 Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising.
Delia Cristina Balaban +2 more
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Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
, 2018 This study examines how consumers’ engagement with social media platforms drives engagement with advertising embedded in these platforms and, subsequently, evaluations of this advertising. Our survey (N = 1,346, aged 13 and older) maps social media users’
H. Voorveld +3 more
semanticscholar +1 more source
The Effect of Incongruity in Viral Advertising Design on Digital Recipient Engagement Levels
Journal of Architecture, Art & Humanistic Science, 2020 The viral ad is based on digital recipient engagement with it, which helps the ad reach the largest audience. In the digital context such as the social networking site Facebook, there are different levels for the digital recipient engagement with the ad (
Tamer Abdel Latif +2 more
doaj +1 more source
Proceedings, 2022 During Q1 2021, Samsung Indonesia produced a great deal of advertising for their mobile phones from the middle segment to the premium segment. As a leading technology company in Indonesia with a high level of trust in society, Samsung always tries to ...
Naldo Noviyan Tantuah +2 more
doaj +1 more source
, 2017 In this article, we review applications of covariance-based structural equation modeling (SEM) in the Journal of Advertising (JA) starting with the first issue in 1972.
Joseph F. Hair +2 more
semanticscholar +1 more source
SERIEs, 1997 I show that an advertising ban is more likely to increase—rather than decrease—total consumption when advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation (thus allowing firms to command higher prices).
openaire +6 more sources
Metaverse and Extended Realities in Immersive Journalism: A Systematic Literature Review
Multimodal Technologies and Interaction, 2023 Immersive journalism is a new form of media communication that uses extended reality systems to produce its content. Despite the possibilities it offers, its use is still limited in the media due to the lack of systematised and scientific knowledge ...
Alberto Sanchez-Acedo +3 more
doaj +1 more source
Societies, 2023 With an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts.
Montserrat Vázquez-Gestal +2 more
doaj +1 more source
Lobbyists in Spain: Professional and Academic Profiles
Social Sciences, 2023 Public relations are fundamental in organisations to establish an adequate relationship between the company and its public, and in the field of relations with public authorities, lobbying has become a very important activity.
Antonio Castillo Esparcia +2 more
doaj +1 more source