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Advertising and Coordination [PDF]
The Review of Economic Studies, 1994 When market information such as price is difficult to communicate, consumers and firms may be unable to take advantage of mutually beneficial scale economies, so that coordination failures arise. Ostensibly uninformative advertising expenditures can be used to eliminate coordination failures, by allowing an efficient firm to communicate implicitly that
Kyle Bagwell, Garey Ramey
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A Meta-Analysis of When and How Advertising Creativity Works
Journal of Marketing, 2020 Although creativity is often considered a key success factor in advertising, the marketing literature lacks a systematic empirical account of when and how advertising creativity works.
S. Rosengren +3 more
semanticscholar +1 more source
Using Guerilla Advertising Strategy to Create Effective Animated Ads
Journal of Architecture, Art & Humanistic Science, 2016 The research addresses the “Guerilla Advertising Strategy” for creating effective animated ads through some different points, which are: the historical background of the usage of the term “Guerilla”, defining the Guerilla Marketing, the basics of the ...
Mohamed Metwaly
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Classified advertisements [PDF]
Pastoral Psychology, 1916 n ...
Scherzer, Carl J., Foster, Lloyd E.
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InformationThis research focuses on examining the responses of interest groups listed in the European Transparency Register to the ongoing Russia–Ukraine war. Its aim is to investigate the nuanced reactions of 2579 commercial and business associations and 2957 ...
Aritz Gorostiza-Cerviño +4 more
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Journal of Architecture, Art & Humanistic Science, 2020 The Optical Art, known as Op-Art, is one of the artistic movements that emerged in the late twentieth century. It is characterized by a purely visual relationship between the recipient and the artistic work. It aims to change the visual perception of the
Omnia Ezzeldeen Mohamed +2 more
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Technical standards to implement Digital out of home Advertising
Journal of Architecture, Art & Humanistic Science, 2021 The outdoor advertisement provided unlimited options and multiple directions for creative design, and dozens of sizes, shapes, seemingly endless locations and amazing technologies that offer limitless opportunities for effective advertising design ...
Nahla Gamil +2 more
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Designing a modern corporate identity by inspiration from the Islamic motifs
Journal of Architecture, Art & Humanistic Science, 2017 The core conference: The civilization and build a creative man The Islamic civilization has a lot of ingredients and solutions associated with all aspects of life. This because of it includes intellectual foundations, spiritual, psychological, physical,
Seham Hassan
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Organization of display standards of digital out of home Advertising
Journal of Architecture, Art & Humanistic Science, 2021 These categories included outdoor advertising, to add new ad styles and media, and it includes all that is provided by the media outlets and patterns outside the home can be called Out Of Home Advertising), and the visual treatment of the advertising ...
Nahla Gamil +2 more
doaj +1 more source