Results 191 to 200 of about 317,214 (306)

Prescription Drug Promotion by Social Media Influencers: A Systematic Scoping Review.

JAMA Netw Open
Gell S, Dave S, Willis E, Vitale EJ, Woloshin S, Heiss R.   +5 more
europepmc   +1 more source

Snack preferences among school-aged children: evidence from discrete choice experiments. [PDF]

BMC Public Health
Li H, Zhou W, Wu X, Guan F, Jia X, Guo Q, Zhang J, Liu S, Zhong X, Du W, Wang H, Liu A.   +11 more
europepmc   +1 more source

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

Research on the influencing factors of user engagement in tourism short video from the perspective of configuration. [PDF]

PLoS One
Li L, An H.
europepmc   +1 more source

Impacts of Instrumental vs Relational Centered Logic on Cause-Related Marketing Decision Making [PDF]

, 2011
Liu, Chih-Yao Gordon
core  

Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony

Journal of Consumer Behaviour, EarlyView.
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley   +1 more source

Strategy for Hepatitis B and C Virus Testing Campaigns Through Web Services and Digital Advertising in Japan: Nationwide Cross-Sectional Study With Correspondence Analysis.

J Med Internet Res
Sakai K, Nakazawa S, Furuya Y, Fukai K, Sano K, Korenaga M, Tatemichi M.   +6 more
europepmc   +1 more source

Advertising to Healthcare Professionals: Insights from Parkinson's Disease in the Movement Disorders Journal. [PDF]

Mov Disord
Rachão A, Silva A, Prada L, Pona-Ferreira J, Fabbri M, Rodrigues FB, Mestre TA, Coelho M, Rosa MM, Poewe W, Rascol O, Cardoso FEC, Ferreira JJ.   +12 more
europepmc   +1 more source

The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the impact of self‐checkout technology implementation on B2B customer shopping behavior using a novel methodological approach that combines propensity score matching with difference‐in‐differences analysis on actual point‐of‐sale transaction data.
Jindřich Špička, Michaela Dvořáková   +1 more
wiley   +1 more source

Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As consumers increasingly rely on conversational bots for daily tasks, evidence surrounding motivations for acceptance remains scattered. A systematic literature review (SLR) was conducted on 64 journal articles published between 2008 and 2024, of which 48 provided sufficient quantitative data for inclusion in a meta‐analysis.
Omar H. Fares, Seung Hwan (Mark) Lee
wiley   +1 more source