Results 191 to 200 of about 13,887 (268)

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Outdoor food advertising landscape along school-age children's daily commute routes in Chengdu: implications for childhood obesity prevention. [PDF]

BMC Public Health
Zhao C, Bi C, Feng M, Ma J, Che J, Li X, Li Y, Lyu X.   +7 more
europepmc   +1 more source

Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi, Ebru Tumer, Nilsah Cavdar Aksoy, Alev Kocak Alan   +3 more
wiley   +1 more source

Research on the influencing factors of user engagement in tourism short video from the perspective of configuration. [PDF]

PLoS One
Li L, An H.
europepmc   +1 more source

Crafted Responsibility: How Handmade Language Shapes Social Media Engagement for Socially (Ir)Responsible Luxury Fashion Brands

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci, Frank Mathmann, Gary Mortimer   +2 more
wiley   +1 more source

Snack preferences among school-aged children: evidence from discrete choice experiments. [PDF]

BMC Public Health
Li H, Zhou W, Wu X, Guan F, Jia X, Guo Q, Zhang J, Liu S, Zhong X, Du W, Wang H, Liu A.   +11 more
europepmc   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Advertising to Healthcare Professionals: Insights from Parkinson's Disease in the Movement Disorders Journal. [PDF]

Mov Disord
Rachão A, Silva A, Prada L, Pona-Ferreira J, Fabbri M, Rodrigues FB, Mestre TA, Coelho M, Rosa MM, Poewe W, Rascol O, Cardoso FEC, Ferreira JJ.   +12 more
europepmc   +1 more source

A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis. [PDF]

JMIR Public Health Surveill
Long MW, Bingenheimer JB, Ndiaye K, Donati D, Rao N, Akaba S, Agha S, Evans WD.   +7 more
europepmc   +1 more source