Results 211 to 220 of about 317,214 (306)

Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi   +3 more
wiley   +1 more source

'Zero Alcohol Drinks Are Really Complex': Navigating Substitution and Addition Consumption Issues. [PDF]

open access: yesDrug Alcohol Rev
Pettigrew S   +8 more
europepmc   +1 more source

Crafted Responsibility: How Handmade Language Shapes Social Media Engagement for Socially (Ir)Responsible Luxury Fashion Brands

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci   +2 more
wiley   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre   +2 more
wiley   +1 more source

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening   +3 more
wiley   +1 more source

Smiling warnings and silent complicity: An autoethnographic reflection on academic bullying and mobbing

open access: yesThe Canadian Journal of Chemical Engineering, EarlyView.
Abstract Academic bullying and mobbing are increasingly recognized as systemic features of contemporary higher education rather than isolated interpersonal conflicts. Academic bullying refers to sustained hostile behaviour, often enacted by individuals in positions of power, aimed at undermining a colleague's dignity, credibility, or career progression.
Daniele Marchisio
wiley   +1 more source

Home - About - Disclaimer - Privacy