Advertising and promotion management

Results 211 to 220 of about 13,909 (266)

Some of the next articles are maybe not open access.

Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary

Marketing Intelligence & Planning, 2003
The present study considers how clothing and shoe retailers in New Zealand, Portugal and Hungary manage promotion campaigns and looks at the objectives that are most important to these retailers as well as the marketing activities that are undertaken to reach these objectives.
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Delivering the Message: Advertising, Personal Selling, Sales Promotion, Public Relations, and Crisis Management

2014
Current marketing practice is simultaneously exemplified by the seemingly paradoxical extreme goals of mass branding and one-to-one relationship marketing. The marketing communications mix, also called the promotion mix, consists of four major tools: advertising, personal selling, sales promotion, and public relations.
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An Advertising/Promotion Research Technique for Small Businesses Operational Management by Index

American Journal of Small Business, 1980
Robert T. Justis, William C. Jackson
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Advertising, Marketing, Promotions, Public Relations, and Sales Managers

2020
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Cases in Advertising and Promotion Management. Quelch, John A. and Paul W. Farris. Piano, TX: Business Publications, Inc., 1983, 811 pp. $28.95

Journal of Advertising, 1984
Robert L. King, William H. Bolen
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Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

European Journal of Marketing, 2020
Felix Septianto, Billy Sung, Yuri Seo
exaly

Platform advertising and targeted promotion: Paid or free?

Electronic Commerce Research and Applications, 2022
exaly

Managing internet advertising and promotional content

2021
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