Results 211 to 220 of about 13,887 (268)
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Managing Advertising and Promotion for Long-Run Profitability
Marketing Science, 1999In recent years, manufacturers have become increasingly disposed toward the use of sales promotions, often at the cost of advertising. Yet the long-term implications of these changes for brand profitability remain unclear. In this paper, we seek to offer insights into this important issue. We consider the questions of i) whether it is more desirable to
Kamel Jedidi, Carl F. Mela, Sunil Gupta
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Journal of Communication Inquiry, 2022
Super PACs have become a pivotal force in U.S. elections, often working in tandem with political campaigns to create cohesive messages in advertisements that serve as a tool for impression management. In previous research, I outlined a series of performance types, impression management techniques used by candidates and Super PACS in the 2012 Republican
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Super PACs have become a pivotal force in U.S. elections, often working in tandem with political campaigns to create cohesive messages in advertisements that serve as a tool for impression management. In previous research, I outlined a series of performance types, impression management techniques used by candidates and Super PACS in the 2012 Republican
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Marketing Intelligence & Planning, 2003
The present study considers how clothing and shoe retailers in New Zealand, Portugal and Hungary manage promotion campaigns and looks at the objectives that are most important to these retailers as well as the marketing activities that are undertaken to reach these objectives.
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The present study considers how clothing and shoe retailers in New Zealand, Portugal and Hungary manage promotion campaigns and looks at the objectives that are most important to these retailers as well as the marketing activities that are undertaken to reach these objectives.
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2014
Current marketing practice is simultaneously exemplified by the seemingly paradoxical extreme goals of mass branding and one-to-one relationship marketing. The marketing communications mix, also called the promotion mix, consists of four major tools: advertising, personal selling, sales promotion, and public relations.
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Current marketing practice is simultaneously exemplified by the seemingly paradoxical extreme goals of mass branding and one-to-one relationship marketing. The marketing communications mix, also called the promotion mix, consists of four major tools: advertising, personal selling, sales promotion, and public relations.
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An Advertising/Promotion Research Technique for Small Businesses Operational Management by Index
American Journal of Small Business, 1980Robert T. Justis, William C. Jackson
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Advertising, Marketing, Promotions, Public Relations, and Sales Managers
2020openaire +1 more source
Uncertain KOL Selection With Multiple Constraints in Advertising Promotion
IEEE Access, 2021Meiling Jin, Yufu Ning, Fengming Liu
exaly
CALL FOR RESEARCH PAPERS: Journal of Promotion Management: Special Issue: Advertising Appeals
Journal of Promotion Management, 2011openaire +1 more source