Results 221 to 230 of about 13,909 (266)

The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention

Journal of Research in Interactive Marketing, 2019
Ridwan Adetunji Raji
exaly  

A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain

Journal of Retailing and Consumer Services, 2019
Yaser Malekian, Morteza Rasti-Barzoki
exaly  

Role of Advertising and Promotion in Brand Equity Creation

Journal of Promotion Management, 2015
Mohsen Shafiei Nikabadi
exaly  

The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies

Management Science, 1995
Scott A Neslin, Stephen G Powell
exaly  

Physician Advertising and Self Promotion

2021
Jonathan Kantor
exaly  

Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable

Management Science, 2007
Manohar U Kalwani
exaly  

A European tobacco advertising ban

Ca-A Cancer Journal for Clinicians, 1998
J R Seffrin
exaly  

Frequency of Restaurant Advertising and Promotion Strategies

Journal of Food Products Marketing, 2004
Agnes Defranco
exaly  

Managing the Advertising and Promotion Function

openaire   +1 more source

Tobacco advertising, promotion, and sponsorship (TAPS) exposure, anti-TAPS policies, and students' smoking behavior in Botswana and South Africa

Preventive Medicine, 2016
Ann Malarcher
exaly