Results 221 to 230 of about 13,887 (268)

Platform advertising and targeted promotion: Paid or free?

Electronic Commerce Research and Applications, 2022
exaly  

A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain

Journal of Retailing and Consumer Services, 2019
Yaser Malekian, Morteza Rasti-Barzoki
exaly  

Role of Advertising and Promotion in Brand Equity Creation

Journal of Promotion Management, 2015
Mohsen Shafiei Nikabadi
exaly  

The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention

Journal of Research in Interactive Marketing, 2019
Ridwan Adetunji Raji
exaly  

Competitive Reactions to Advertising and Promotion Attacks

Marketing Science, 2005
Jan-Benedict E M Steenkamp, Vincent R Nijs, Dominique M Hanssens   +2 more
exaly  

The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies

Management Science, 1995
Scott A Neslin, Stephen G Powell
exaly  

The Influence of Promotion Type and Advertising Appeal on the Brand Evaluation of Fruit Vinegars

Journal of Statistics and Management Systems, 2014
Yi-Chih Lee, Ya-Wen Cheng
exaly  

Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable

Management Science, 2007
Manohar U Kalwani
exaly  

Frequency of Restaurant Advertising and Promotion Strategies

Journal of Food Products Marketing, 2004
Agnes L Defranco
exaly  

The marketing glossary: key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales

Choice Reviews Online, 1993
openaire   +1 more source