Temptation at the school fence: a qualitative exploration of the impact of external food outlets on the school community. [PDF]
Mossenson S +5 more
europepmc +1 more source
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
AI adoption in E-commerce enterprises: Insights into current practices and future directions from an interview study. [PDF]
Zhu T, Abd Rozan MZ.
europepmc +1 more source
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
Healthcare Information Management and Accreditation in Europe. [PDF]
Ilinca R +6 more
europepmc +1 more source
Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda
ABSTRACT Mobile phone recycling has received increasing attention from scholars and practitioners due to its environmental, social, and economic impacts. However, knowledge about consumer mobile phone (MP) recycling behaviour is fragmented, making it challenging to develop effective strategies to promote this behaviour. This study follows the Preferred
Xinru (Angie) Jiang +4 more
wiley +1 more source
Pushing the US nicotine pouch market: insights from Zyn's free can campaign in September 2025. [PDF]
Talbot EM +12 more
europepmc +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
White Coats and Billboards: An Ethical Analysis of Surgeons' Attitudes towards Physicians' Advertisements in a Middle-Income Setting. [PDF]
Masoudiyekta L +5 more
europepmc +1 more source

