Results 201 to 210 of about 13,909 (266)

Commercial practices of the arms industry and implications for global public health: a scoping review. [PDF]

Global Health
Meciar S, Gleeson D, Pizzino S, Teimouri N, Cullerton K.   +4 more
europepmc   +1 more source

High-Engagement Social Media Posts Related to Prescription Drug Promotion for 3 Major Drug Classes.

JAMA
Kresovich A, Tran H, Shi H, Hayashi K, Dibble MR, Martinez L, Emery SL.   +6 more
europepmc   +1 more source

Adopting and implementing local government policy restrictions on harmful commodities advertising in England: A qualitative exploration of challenges, facilitators and impacts

Daly MP, McQuire C, d’Apice K, Burrows A, Hulls PP, Lake A, Boyland E, Vamos EP, Cummins S, de Vocht F.   +9 more
europepmc   +1 more source

Glucagon-Like Peptide-1 Receptor Agonists and Pay-Per-Click Direct-to-Consumer Advertising.

JAMA Netw Open
Eisenkraft Klein D, Zenone M, Kesselheim AS.   +2 more
europepmc   +1 more source

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Advertising vs sales promotion: a brand management perspective

Journal of Product and Brand Management, 2000
Brand managers in packaged goods firms are under pressure to increase or maintain high sales promotion spending at the expense of media advertising. This study investigates the antecedents and outcomes of brand managers’ advertising and sales promotion budget allocations by adopting a bounded rationality perspective. Based on survey data collected from
Jakki J Mohr
exaly   +2 more sources

Promoting Health Education through Social Advertising and Technology for Health Awareness Management

2021 9th International Conference on Cyber and IT Service Management (CITSM), 2021
Health awareness and management is the global concern. Many promotional and awareness campaigns are run to uplift the awareness regarding the health issues. Social advertising solves the purpose of creating awareness among masses through highlighting the social cause through a strategically crafted message to generate a positive action among homogenous
Navneet Sharma, Trishu Sharma
openaire   +1 more source

Psychological aspects of product promotion in the advertising management system under the competitive conditions of the knowledge economy

Ukrainian Journal of Applied Economics and Technology, 2023
The article considers the issues of psychological aspects of product promotion in the system of advertising management under the competitive conditions of the knowledge economy. Based on the research, it was proposed to organize the model of sensory or emotional reaction, which leads to the controlled advertising management.
Bohdan Semak, Maxym Buchniev, Valentyna Nechyporenko, Olena Zham   +3 more
openaire   +1 more source

Managing Advertising and Promotion for Long-Run Profitability

Marketing Science, 1999
In recent years, manufacturers have become increasingly disposed toward the use of sales promotions, often at the cost of advertising. Yet the long-term implications of these changes for brand profitability remain unclear. In this paper, we seek to offer insights into this important issue. We consider the questions of i) whether it is more desirable to
Kamel Jedidi, Carl F. Mela, Sunil Gupta
openaire   +1 more source

Polling, Partisanship, and Promoting Violence: New Developments in Impression Management From Candidate and Super PAC Advertisements

Journal of Communication Inquiry, 2022
Super PACs have become a pivotal force in U.S. elections, often working in tandem with political campaigns to create cohesive messages in advertisements that serve as a tool for impression management. In previous research, I outlined a series of performance types, impression management techniques used by candidates and Super PACS in the 2012 Republican
openaire   +1 more source

The use of Instagram by youtubers children: personal brand management, self-promotion and advertising contents

2021
Este artículo aborda cómo los niños youtubers se convierten en instagramers para gestionar su propia marca, conectar con su audiencia y realizar contenidos publicitarios. Se ha realizado un análisis de contenido de 188 mensajes publicados por 12 cuentas en español del 14 de marzo al 26 de abril de 2020. Los kidsfluencers (influencers menores de 15 años)
Fernández-Gómez, Erika, Caluori Funes, Romina, Miguel San Emeterio, Begoña, Feijoo-Fernández, Beatriz   +3 more
openaire   +1 more source