Results 81 to 90 of about 19,526 (310)
THE USE OF THE BRAND TO BUILD A COMPETITIVE ADVANTAGE OF CONTEMPORARY COMPANIES
Ekonomia i Prawo, 2014 The aim of the article was to draw attention to the significance of one of the forms of non-price competition, which is creation of a strong brand.
Mirosław Bochenek, Joanna Pomaskow
doaj +1 more source
Classification of Empirical Work on Sales Promotion: A Synthesis for Managerial Decision Making [PDF]
Sales Promotion activities have gained strategic focus as markets are getting complex and competitive. Key managerial concerns in this area are budget allocation across elements of promotions as well as trade vis.
Vyas Preeta H, Mehta Bijal
core
Behaviorally Adaptive and Inclusive Advanced Driver‐Assistance Systems
Advanced Intelligent Systems, EarlyView.Advanced driver‐assistance systems (ADASs) are mapped as evolving human‐centered, adaptive technologies linking sensing, driver monitoring, AR/HUD interfaces, patents, regulation, and inclusive design. The review identifies gaps in real‐world evidence, diverse‐driver validation, gaze metrics, and governance, outlining a roadmap for safer, behaviorally ...
Jana Skirnewskaja +2 more
wiley +1 more source
Economic cybernetics in marketing budget management: optimization of digital advertising expenses
Вісник Харківського національного університету імені В.Н. Каразіна: Серія ЕкономікаThe article highlights the role of economic cybernetics in the context of economic digitalization and substantiates its relevance in the field of marketing budget management.
V. Zubova, O. Nikolaeva, Ye. Savchenko
doaj +1 more source
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis [PDF]
Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally.
Rebecca Heuke +2 more
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American Journal of Agricultural Economics, EarlyView.Abstract This study develops and empirically estimates a structural framework to decompose the causal pathways of multilevel behavioral interventions targeting adolescent health behaviors. We apply this framework to the Kids SIPsmartER (KSS) program, a 6‐month, school‐based intervention evaluated through a clustered randomized controlled trial in rural
Naveen Abedin +5 more
wiley +1 more source
EXPORT DEMAND FOR U.S. ALMONDS: IMPACTS OF U.S. EXPORT PROMOTION PROGRAMS [PDF]
The purpose of this study was to estimate the impact of the major factors affecting the export demand for U.S. almonds in Asia and the E.U. which together import about 93% of U.S. almond exports.
Onunkwo, Izuchukwu M. +1 more
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The role of venture‐financed startups in innovation for US agriculture
American Journal of Agricultural Economics, EarlyView.Abstract To evaluate the role played by startup companies in the innovation ecosystem of US agriculture, we compile a unique dataset of 6024 new entrants founded 1987–2019 that details their financing lifecycles, annual economic performance, and patenting activities.
Gregory D. Graff +2 more
wiley +1 more source
Evaluating the role of environmental advertising on the use of eye movements towards the brand [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of this research is to evaluate the role of environmental advertising on the use of eye movements towards the brand. The current research is applicable in terms of the goal and mixed (qualitative-quantitative) in terms of the method of data ...
Seyed Hamid Mir Motahari +2 more
doaj +1 more source
Improving access to new technologies: An experiment with Kenyan input sellers
American Journal of Agricultural Economics, EarlyView.Abstract Agrodealers play a critical role in rural economies, selling essential inputs for agricultural production, stocking new products, and providing farmers with technical advice. However, uncertainty can discourage them from stocking newer, less familiar products, limiting the availability of innovative technologies and leading to market failures ...
Sarah W. Kariuki +6 more
wiley +1 more source