Results 81 to 90 of about 317,214 (306)
Proposition of Strategy for the use of Social Media for the Military Study Programs
Strategos, 2021 This paper deals with the analysis and research of the possibilities of using social networks as a tool for promoting military study programs. By analyzing the situation and social networks, the author reveals the necessity and frequency of using social ...
Nikola Prgomet
doaj
Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion [PDF]
How do competitors react to each other's price-promotion and advertising actions? How do these reactions influence the net sales impact we observe?
Dekimpe, M.G. +3 more
core +1 more source
An Examination of Contemporary Celebrity Endorsement in Fashion [PDF]
, 2015 This paper examines the contemporary relationship between fashion brands and celebrities. Noting the historic role of celebrities in fashion and their current prevalence in the industry, the paper moves beyond discussion of the motives and effectiveness ...
Wigley, Stephen M.
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Food Prices and Inflation Expectations in New Zealand
Agribusiness, EarlyView.ABSTRACT Food prices are conspicuous, and spending on food constitutes a considerable share of household expenditure. In this study, we use partially identified Bayesian structural vector autoregression models to analyze the effects of food price shocks on core inflation and 1‐ and 5‐year inflation expectations in New Zealand.
Puneet Vatsa +2 more
wiley +1 more source
AIChE Journal, EarlyView.Abstract Magnetic field‐assisted concentration swing adsorption (CSA) provides an electrification‐compatible alternative to conventional temperature swing adsorption (TSA) by enabling rapid heating/cooling and energy‐efficient regeneration under near‐isothermal conditions, thereby eliminating the need for sensible heat input.
Xiaohao Jia, Fateme Rezaei
wiley +1 more source
Integration Perspectives of the Communication Management within Organizations’ Policy [PDF]
While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy.
Adrian Micu +3 more
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The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source
A Generalized Framework for Data‐Efficient and Extrapolative Materials Discovery for Gas Separation
Advanced Intelligent Discovery, EarlyView.This study introduces an iterative supervised machine learning framework for metal‐organic framework (MOF) discovery. The approach identifies over 97% of the best performing candidates while using less than 10% of available data. It generalizes across diverse MOF databases and gas separation scenarios.
Varad Daoo, Jayant K. Singh
wiley +1 more source
BOOK PROMOTION IN THE DIGITAL ECONOMY: STRATEGIC ROLE OF DIGITAL MARKETING TOOLS
Green, Blue and Digital Economy JournalThe article explores the strategic role of digital marketing tools in book promotion within the digital economy. The subject of the present study is the set of digital marketing tools and the managerial implications of their use for book industry actors
Roman Holubovskyi
doaj +1 more source
Evaluation of design for business: survey of providers of design services [PDF]
, 2009 This report outlines the findings of PACEC’s survey research and consultation with providers of design services in the East Midlands in terms of the support they provide or may provide in the future in integrating design in ...
PACEC
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