Results 61 to 70 of about 317,214 (306)
THE USE OF THE BRAND TO BUILD A COMPETITIVE ADVANTAGE OF CONTEMPORARY COMPANIES
Ekonomia i Prawo, 2014 The aim of the article was to draw attention to the significance of one of the forms of non-price competition, which is creation of a strong brand.
Mirosław Bochenek, Joanna Pomaskow
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Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
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How to reach 1.3bn consumers in China? [PDF]
, 2001 International companies in China today are facing stiff competiton from not just other foreign firms but local brands, which have moderate or even matching quality but sell at a far lower prices. They also find it more difficult to reach the increasingly
Fan, Y, Pfitzenmaier, N
core
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
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Features of business ecosystems promotion
Вестник университетаThe article is devoted to the tools for promoting business ecosystems in Russia in 2023. The purpose of the study is to determine the tools. The methodological basis of this study was formed by the main works on business and business ecosystems ...
K. A. Arzhanova, A. S. Kachalova
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Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX
Jurnal Tata Kelola Seni, 2020 ABSTRAK Penelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM).
Cut Nailil Muna
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Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
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Scientific ReportsThis study aims to conduct a comprehensive and in-depth analysis of the marketing performance of e-commerce live broadcast platforms based on big data management technology and deep learning. Firstly, by synthesizing large-scale datasets and surveys, the
Yuanyuan Wei, Xingchen Pan
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Perception management as an approach to optimizing the image of the social network “VKontakte”
НеофилологияINTRODUCTION. The application of the concept of perception management for image optimization of the social network “VKontakte” is investigated. The scientific evolution of the application of theoretical aspects of this approach from the initial, military
L. I. Nacharova
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source