Results 61 to 70 of about 19,526 (310)

Technical issues and conservation conditions of medicines in the primary health care of the Brazilian Unified Health System

open access: yesRevista de Saúde Pública, 2017
OBJECTIVE To characterize the technical issues and conditions of medicines conservation in Primary Health Care of Brazilian regions, responsible for pharmacy/dispensing unit profile; environmental, storage, and dose fractioning conditions; inventory ...
Ediná Alves Costa   +12 more
doaj   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

Investigation of Ethical Dimensions in Sports Business Advertisement [PDF]

open access: yesInternational Journal of Ethics and Society
Introduction: Adhering to advertising ethics can positively affect repeat purchases and customer loyalty. The purpose of this research was to investigate the ethical dimensions of sports business advertisements.
Ali Ghanbari   +2 more
doaj  

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

open access: yesAgribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

OPTIMAL COMMODITY PROMOTION IN IMPERFECTLY COMPETITIVE MARKETS [PDF]

open access: yes
We investigate the optimal collection and expenditure of funds for agricultural commodity promotion in markets where the processing and distribution sectors may exhibit oligopoly and/or oligopsony power.
Zhang, Mingxia, Sexton, Richard J.
core  

Video and Text‐Based Supplemental Health Information and Consumer Willingness to Pay for Nutrient‐Enhanced Eggs

open access: yesAgribusiness, EarlyView.
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor   +3 more
wiley   +1 more source

An Exploratory Content Analysis of Pharmaceutical Ads in Journals Targeted to Pediatricians

open access: yesMarketing Management Journal, 2004
A content analysis of pharmaceutical product ads targeted toward pediatricians was conducted to determine the extent to which they were informative and the types of information presented.
PAUL TEBBEY
doaj   +1 more source

ASSESSING THE EFFECTIVENESS OF MPP AND TEA ADVERTISING AND PROMOTION EFFORTS IN THE JAPANESE MARKET FOR MEATS [PDF]

open access: yes
An Inverse Almost Ideal Demand System is utilized to determine the effectiveness of Market Promotion Program (MPP) and Target Export Assistance (TEA) advertising and promotion expenditures in the Japanese market for meat.
Comeau, Allison   +2 more
core  

Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America

open access: yesAgribusiness, EarlyView.
ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley   +1 more source

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