Results 71 to 80 of about 19,526 (310)
Joint Sales Promotion: Prospects & Issues [PDF]
This study is an attempt to understand current consumer joint sales promotion in India and thereby identify related prospects and problems. For a conceptual overview, relevant literature in this area was studied. To gain an insight into current practices,
Vyas Preeta, Kureshi Sonal
core
Food Prices and Inflation Expectations in New Zealand
Agribusiness, EarlyView.ABSTRACT Food prices are conspicuous, and spending on food constitutes a considerable share of household expenditure. In this study, we use partially identified Bayesian structural vector autoregression models to analyze the effects of food price shocks on core inflation and 1‐ and 5‐year inflation expectations in New Zealand.
Puneet Vatsa +2 more
wiley +1 more source
An Exploratory Study of Sales Promotion Activities in Toilet Soap Category: An Insight into Consumer and Retailer Perceptions [PDF]
Understanding perceptions of channel members and consumers regarding sales promotion activities enhances the effectiveness of these activities. Widespread usage of sales promotion activities in Fast Moving Consumer Goods (FMCG) sector makes it imperative
Vyas Preeta, Kureshi Sonal
core
Agribusiness, EarlyView.ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales +3 more
wiley +1 more source
Scientific ReportsThis study aims to conduct a comprehensive and in-depth analysis of the marketing performance of e-commerce live broadcast platforms based on big data management technology and deep learning. Firstly, by synthesizing large-scale datasets and surveys, the
Yuanyuan Wei, Xingchen Pan
doaj +1 more source
Features of business ecosystems promotion
Вестник университетаThe article is devoted to the tools for promoting business ecosystems in Russia in 2023. The purpose of the study is to determine the tools. The methodological basis of this study was formed by the main works on business and business ecosystems ...
K. A. Arzhanova, A. S. Kachalova
doaj +1 more source
The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation [PDF]
This paper analyzes the relationship between postmarketing promotional activity and reporting of adverse drug events by modeling the interaction between a welfare maximizing regulator (the FDA) and a profit maximizing firm.
Sara Markowitz, Guy David, Seth Richards
core
Value of Information of Improved Traceability in Fresh Produce Markets
Agribusiness, EarlyView.ABSTRACT Traceability plays an important role in promoting a safe food supply by fostering transparent information exchange along the food supply chain. New technological innovations have the potential to improve traceability outcomes, as greater transparency along the food supply chain can aid in pinpointing precise origins of the contamination ...
Kelsey Vourazeris +2 more
wiley +1 more source
Perception management as an approach to optimizing the image of the social network “VKontakte”
НеофилологияINTRODUCTION. The application of the concept of perception management for image optimization of the social network “VKontakte” is investigated. The scientific evolution of the application of theoretical aspects of this approach from the initial, military
L. I. Nacharova
doaj +1 more source