Results 71 to 80 of about 13,909 (266)

Perception management as an approach to optimizing the image of the social network “VKontakte”

Неофилология
INTRODUCTION. The application of the concept of perception management for image optimization of the social network “VKontakte” is investigated. The scientific evolution of the application of theoretical aspects of this approach from the initial, military
L. I. Nacharova
doaj   +1 more source

THE USE OF THE BRAND TO BUILD A COMPETITIVE ADVANTAGE OF CONTEMPORARY COMPANIES

Ekonomia i Prawo, 2014
        The aim of the article was to draw attention to the significance of one of the forms of non-price competition, which is creation of a strong brand.
Mirosław Bochenek, Joanna Pomaskow
doaj   +1 more source

Value of Information of Improved Traceability in Fresh Produce Markets

Agribusiness, EarlyView.
ABSTRACT Traceability plays an important role in promoting a safe food supply by fostering transparent information exchange along the food supply chain. New technological innovations have the potential to improve traceability outcomes, as greater transparency along the food supply chain can aid in pinpointing precise origins of the contamination ...
Kelsey Vourazeris, Mark R. Manfredo, Michael N. Kozicki   +2 more
wiley   +1 more source

Economic cybernetics in marketing budget management: optimization of digital advertising expenses

Вісник Харківського національного університету імені В.Н. Каразіна: Серія Економіка
The article highlights the role of economic cybernetics in the context of economic digitalization and substantiates its relevance in the field of marketing budget management.
V. Zubova, O. Nikolaeva, Ye. Savchenko
doaj   +1 more source

Magnetic field‐assisted concentration swing adsorption for CO2 capture over Fe3O4/fibrous nanosilica‐PEI adsorbent

AIChE Journal, EarlyView.
Abstract Magnetic field‐assisted concentration swing adsorption (CSA) provides an electrification‐compatible alternative to conventional temperature swing adsorption (TSA) by enabling rapid heating/cooling and energy‐efficient regeneration under near‐isothermal conditions, thereby eliminating the need for sensible heat input.
Xiaohao Jia, Fateme Rezaei
wiley   +1 more source

Structured sorbents for Direct Air Capture: The impact of materials and chemicals on performance

AIChE Journal, EarlyView.
Abstract Structured sorbents can efficiently process large air volumes required for Direct Air Capture (DAC), but their broad implementation is limited by challenges in producing reproducible and homogeneous materials. This work presents a robust procedure to graft amines onto monolithic sorbents and systematically investigates how CO2$$ {\mathrm{CO ...
Nicole Ferru, Moritz Bischof, Martina Saporito, David Büchner, Quirin Grossmann, Vincent Dufour‐Décieux, Ronny Pini, André Bardow, Marco Mazzotti   +8 more
wiley   +1 more source

Evaluating the role of environmental advertising on the use of eye movements towards the brand [PDF]

ارزش آفرینی در مدیریت کسب و کار
The purpose of this research is to evaluate the role of environmental advertising on the use of eye movements towards the brand. The current research is applicable in terms of the goal and mixed (qualitative-quantitative) in terms of the method of data ...
Seyed Hamid Mir Motahari, Sina Nematizadeh, Seyed Abbas Heydari   +2 more
doaj   +1 more source

Who Owns the Output? Authorship, Creative Labour, and Innovation Capability in Human‐AI Collaboration

AI &Innovation, EarlyView.
ABSTRACT Generative AI is radically transforming how creative authorship is understood, attributed, and governed across the world’s cultural and creative industries. As AI systems increasingly produce outputs that organisations and audiences recognise as creative, foundational assumptions about who authors creative work, who receives credit for it, and
Ololade A. Shonubi
wiley   +1 more source

How does the Kids SIPsmartER program impact the sugar‐sweetened beverage intake of students: An investigation beyond total treatment effect in randomized controlled trial

American Journal of Agricultural Economics, EarlyView.
Abstract This study develops and empirically estimates a structural framework to decompose the causal pathways of multilevel behavioral interventions targeting adolescent health behaviors. We apply this framework to the Kids SIPsmartER (KSS) program, a 6‐month, school‐based intervention evaluated through a clustered randomized controlled trial in rural
Naveen Abedin, Wen You, Annie Reid, Kathleen Porter, Brittany Kirkpatrick, Jamie Zoellner   +5 more
wiley   +1 more source

The role of venture‐financed startups in innovation for US agriculture

American Journal of Agricultural Economics, EarlyView.
Abstract To evaluate the role played by startup companies in the innovation ecosystem of US agriculture, we compile a unique dataset of 6024 new entrants founded 1987–2019 that details their financing lifecycles, annual economic performance, and patenting activities.
Gregory D. Graff, Charles A. W. de Grazia, Nicholas E. Rada   +2 more
wiley   +1 more source