Results 71 to 80 of about 317,214 (306)
Economic cybernetics in marketing budget management: optimization of digital advertising expenses
Вісник Харківського національного університету імені В.Н. Каразіна: Серія ЕкономікаThe article highlights the role of economic cybernetics in the context of economic digitalization and substantiates its relevance in the field of marketing budget management.
V. Zubova, O. Nikolaeva, Ye. Savchenko
doaj +1 more source
Evaluating the role of environmental advertising on the use of eye movements towards the brand [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of this research is to evaluate the role of environmental advertising on the use of eye movements towards the brand. The current research is applicable in terms of the goal and mixed (qualitative-quantitative) in terms of the method of data ...
Seyed Hamid Mir Motahari +2 more
doaj +1 more source
A comparison of three interactive television AD formats [PDF]
, 2009 This study explores the effects of interacting with three current interactive television (iTV) ad formats, using an Australian audience panel. Interaction with iTV ads has positive effects on awareness and net positive thoughts, which increase purchase ...
Bellman, S., Schweda, A., Varan, D.
core +2 more sources
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
PROMOTION STRATEGY OF CLOTHING BRAND COTTON BUTTON [PDF]
, 2019 Cotton Button, is a children\u27s clothing brand in South Tangerang has been established since 2014, which was born from the idea of a mother of two children who have experience in choosing fabrics on children\u27s clothing.
Huwaida, N. (Nabilah ) +1 more
core
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America
Agribusiness, EarlyView.ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley +1 more source