Results 51 to 60 of about 19,526 (310)
Providing a Framework for Innovative Social Media Marketing Strategies [PDF]
International Journal of Digital Content ManagementPurpose: The purpose of this research is to provide a framework for innovative social media marketing strategies to address the impacts of health crises on small and medium-sized enterprises (SMEs).
Mahshid Shahmohamadi +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
HeliyonIn the context of regular epidemic prevention and control, this paper considers a two-stage tourism supply chain consisting of a scenic spot that attracts tourists through advertising and a travel agency that invests in service improvement and epidemic ...
Song Shi, Junjie Feng, Ping Shi
doaj +1 more source
MCDM Review in marketing and managerial decisions: Practical implications and Future research [PDF]
Management Science LettersThis research presents a short review of Multiple Criteria Decision-Making (MCDM) methods and research in various fields, including marketing and business management.
Theodore Tarnanidis +3 more
doaj +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
MANAGEMENT OF GLOBAL MARKETING COMMUNICATIONS IN THE CONTEXT OF INTERNATIONAL BUSINESS
Economics & Education, 2020 The spread of global marketing communications in the context of business management is caused by the need of companies to adjust strategies to the technological era of digitalization.
Yegor Shevtsov, Tatiana Obolenska
doaj +1 more source
OPTIMAL COLLECTIVE INVESTMENT IN GENERIC ADVERTISING, EXPORT MARKET PROMOTION AND COST-OF-PRODUCTION REDUCING RESEARCH [PDF]
Optimal investment rules are developed for a producer agency investing in domestic market generic advertising, export market promotion, and cost of production reducing research.
Cranfield, John A.L.
core
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Aktualʹnì Problemi Rozvitku Ekonomìki RegìonuThe article researches the theoretical aspects of brand- and PR-management of enterprises in the hotel and restaurant industry as one of the tools for increasing the competitiveness of tourist enterprises.
А. Бетлей +3 more
doaj +1 more source