Results 51 to 60 of about 13,887 (268)
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Advertising and Promotion Management: Strategic Framework for Modern Business Success
This research paper examines the evolving landscape of advertising and promotion management in contemporary business environments. The study explores fundamental concepts, strategic frameworks, digital transformation impacts, and emerging trends that shape modern promotional activities.
Havalappagol, Vishwanath R +1 more
openaire +2 more sources
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Scientific ReportsThis study aims to conduct a comprehensive and in-depth analysis of the marketing performance of e-commerce live broadcast platforms based on big data management technology and deep learning. Firstly, by synthesizing large-scale datasets and surveys, the
Yuanyuan Wei, Xingchen Pan
doaj +1 more source
Features of business ecosystems promotion
Вестник университетаThe article is devoted to the tools for promoting business ecosystems in Russia in 2023. The purpose of the study is to determine the tools. The methodological basis of this study was formed by the main works on business and business ecosystems ...
K. A. Arzhanova, A. S. Kachalova
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Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Perception management as an approach to optimizing the image of the social network “VKontakte”
НеофилологияINTRODUCTION. The application of the concept of perception management for image optimization of the social network “VKontakte” is investigated. The scientific evolution of the application of theoretical aspects of this approach from the initial, military
L. I. Nacharova
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THE USE OF THE BRAND TO BUILD A COMPETITIVE ADVANTAGE OF CONTEMPORARY COMPANIES
Ekonomia i Prawo, 2014 The aim of the article was to draw attention to the significance of one of the forms of non-price competition, which is creation of a strong brand.
Mirosław Bochenek, Joanna Pomaskow
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Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source