Results 41 to 50 of about 13,887 (268)

The use of Instagram by youtubers children: personal brand management, self-promotion and advertising contents

open access: yes, 2021
Este artículo aborda cómo los niños youtubers se convierten en instagramers para gestionar su propia marca, conectar con su audiencia y realizar contenidos publicitarios. Se ha realizado un análisis de contenido de 188 mensajes publicados por 12 cuentas en español del 14 de marzo al 26 de abril de 2020. Los kidsfluencers (influencers menores de 15 años)
Fernández-Gómez, Erika   +3 more
openaire   +1 more source

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

open access: yesAgribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

USEFUL MARKETING TOOLS OF BRAND- AND PR-MANAGEMENT TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE HOTEL AND RESTAURANT INDUSTRY

open access: yesAktualʹnì Problemi Rozvitku Ekonomìki Regìonu
The article researches the theoretical aspects of brand- and PR-management of enterprises in the hotel and restaurant industry as one of the tools for increasing the competitiveness of tourist enterprises.
А. Бетлей   +3 more
doaj   +1 more source

Technical issues and conservation conditions of medicines in the primary health care of the Brazilian Unified Health System

open access: yesRevista de Saúde Pública, 2017
OBJECTIVE To characterize the technical issues and conditions of medicines conservation in Primary Health Care of Brazilian regions, responsible for pharmacy/dispensing unit profile; environmental, storage, and dose fractioning conditions; inventory ...
Ediná Alves Costa   +12 more
doaj   +1 more source

Circularity, Sustainability, and the Quality of Coffee Sold via Vending Machines: What Do Italian Consumers Prefer?

open access: yesAgribusiness, EarlyView.
ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi   +2 more
wiley   +1 more source

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

open access: yesAgribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui   +2 more
wiley   +1 more source

Investigation of Ethical Dimensions in Sports Business Advertisement [PDF]

open access: yesInternational Journal of Ethics and Society
Introduction: Adhering to advertising ethics can positively affect repeat purchases and customer loyalty. The purpose of this research was to investigate the ethical dimensions of sports business advertisements.
Ali Ghanbari   +2 more
doaj  

The Impacts of Health and Environmental Information Nudges on Meat Choices: Where Does Goat Meat Fit?

open access: yesAgribusiness, EarlyView.
ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal   +2 more
wiley   +1 more source

Access to Finance and Innovation in the Canadian Food Processing

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley   +1 more source

An Exploratory Content Analysis of Pharmaceutical Ads in Journals Targeted to Pediatricians

open access: yesMarketing Management Journal, 2004
A content analysis of pharmaceutical product ads targeted toward pediatricians was conducted to determine the extent to which they were informative and the types of information presented.
PAUL TEBBEY
doaj   +1 more source

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