Results 41 to 50 of about 13,887 (268)
Este artículo aborda cómo los niños youtubers se convierten en instagramers para gestionar su propia marca, conectar con su audiencia y realizar contenidos publicitarios. Se ha realizado un análisis de contenido de 188 mensajes publicados por 12 cuentas en español del 14 de marzo al 26 de abril de 2020. Los kidsfluencers (influencers menores de 15 años)
Fernández-Gómez, Erika +3 more
openaire +1 more source
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
The article researches the theoretical aspects of brand- and PR-management of enterprises in the hotel and restaurant industry as one of the tools for increasing the competitiveness of tourist enterprises.
А. Бетлей +3 more
doaj +1 more source
OBJECTIVE To characterize the technical issues and conditions of medicines conservation in Primary Health Care of Brazilian regions, responsible for pharmacy/dispensing unit profile; environmental, storage, and dose fractioning conditions; inventory ...
Ediná Alves Costa +12 more
doaj +1 more source
ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Investigation of Ethical Dimensions in Sports Business Advertisement [PDF]
Introduction: Adhering to advertising ethics can positively affect repeat purchases and customer loyalty. The purpose of this research was to investigate the ethical dimensions of sports business advertisements.
Ali Ghanbari +2 more
doaj
ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Access to Finance and Innovation in the Canadian Food Processing
ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
An Exploratory Content Analysis of Pharmaceutical Ads in Journals Targeted to Pediatricians
A content analysis of pharmaceutical product ads targeted toward pediatricians was conducted to determine the extent to which they were informative and the types of information presented.
PAUL TEBBEY
doaj +1 more source

