Results 21 to 30 of about 13,909 (266)
SOCIAL MEDIA: IMPACT ON BUSINESS ACTIVITY
Соціально-економічні відносини в цифровому суспільстві, 2023 Social media is extremely popular among users all over the world. Social media is becoming not only a means of communication, but also a powerful platform for conducting business.
Iryna Chyrak +3 more
doaj +1 more source
The Use of Innovative Tools to Promote a New Product in the Competitive Environment
Современная конкуренция, 2023 The article is devoted to the consideration of modern, innovative methods of promoting a new product on the market, which is a tool for strengthening the competitiveness of an enterprise, its efficiency in a dynamic economy. At the first step of the work,
Maria G. Tindova, Olga V. Ledneva
doaj +1 more source
Employing digital marketing through communication in promoting the commercial product
الاكاديمي, 2023 In recent years, the means of communication have achieved a great generality that made them occupy, in a short time, the first ranks among the most widely used social networks in the world, due to the many services and advantages offered by this network
Hana Hassoun Hashoush Ali +1 more
doaj +1 more source
Frontiers in CommunicationExpanding the consumption of organic agricultural products is one of the powerful measures to promote sustainable development. Current mainstream research focuses on the spillover effect of agricultural product advertising promotion, but the mechanism by
Jizhi Chen, Yanan Wang, Yue Li
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Arthritis Care &Research, EarlyView.Objective Despite well‐described biologic causes, the public views unhealthy lifestyle choices as the primary cause of gout. This study investigated how causal beliefs about gout influence the public's views about its management. Methods In a randomized study, 201 members of the public viewed one of two 2‐minute videos about gout.
Rachel Murdoch +6 more
wiley +1 more source
Asia Marketing JournalThis study examines the influence of social exclusion cues on public engagement with environmental campaigns on social media, focusing on how such cues affect advertising attitudes and collective action motivation.
Hwan-Ho Noh, Warren B. Chik
doaj +1 more source
Facial cosmetic therapy use amongst patients with systemic sclerosis: an Australian cohort study
Arthritis Care &Research, Accepted Article.Objective Systemic sclerosis (SSc) is associated with numerous facial manifestations for which patients may engage in cosmetic therapies. It is unclear how patients with SSc use these therapies. This study sought to characterise patient engagement and experiences with cosmetic therapies for SSc‐related and non‐SSc‐related facial changes.
Zachary Warren +11 more
wiley +1 more source
The Price of Expectation: How Luxury Consumers React to Quality Crises
Asia Marketing JournalThis study investigated the mechanisms underlying consumer responses to quality crises in luxury brands and examined how these responses differ depending on consumers' prior luxury brand purchase experience.
Jeong Ah Yoo, Daye Hong, Yoon Hi Sung
doaj +1 more source
Advanced Engineering Materials, EarlyView.Building machine‐readable vocabularies for materials science is slow, expert‐driven work. This study benchmarks 13 large language models on two of its first steps: finding candidate terms in engineering articles and deciding where they belong in a class hierarchy.
Thomas Bjarsch +3 more
wiley +1 more source
Ensouling Progressive Partnership Synergy in Marketing to Revive the Indonesian Furniture Industry
Asia Marketing JournalThis study develops a partnership marketing model to improve collaboration between suppliers and resellers in Indonesia's furniture industry by introducing Progressive Partnership Synergy (PPS), which links partnership dynamics to sales growth.
Ahmad Ikhwan Setiawan +2 more
doaj +1 more source