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The Influence of Marketing Communication Approaches on Student Pilots’ Choices of Flight Schools
Journal of Aviation/Aerospace Education & Research, 2023 As the U.S. domestic commercial aviation activities have been recovering and will continue to recover from the COVID-19 pandemic over the next few years, a trend of the shortage in the regional airline pilot workforce is noted.
Jingmin Jin
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How Do Brand Communication and Brand Personality Shape Consumer Loyalty?
Economic and Business Review, 2023 The concept of brand personality plays a crucial role in brand literature as consumers tend to anthropomorphize brands by attributing human characteristics to them.
Emilija Heleta Švrakić +1 more
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Journal of Aviation/Aerospace Education & Research, 2022 As international civil aviation activities resume from the COVID-19 pandemic, along with fleet growth and high retirement rates for senior pilots, there is a concern about the industry’s capability in supplying sufficient numbers of competent ...
Jingmin Jin
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Examining SNS marketing characteristics affecting brand image and repurchase intention [PDF]
MATEC Web of Conferences, 2020 SNS (Social Network Service) marketing which is a promising marketing based social media such as Facebook, Instagram, Twitter, blog, and Youtube is a critical management activity for online advertising, promotion, sales, and demand creation.
Joo Jaehun, Kim Chunglo
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Проблеми сучасних трансформацій. Серія: економіка та управління, 2023 Technological development allows expanding marketing communication tools and updating marketing approaches to promotion. Chains of hotels, cinemas, gaming business and restaurants are a part of the entertainment industry, which directs marketing efforts
К. Г. Наумік-Гладка
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Main aspects of project management brand promotion using audience data in a digital environment
Ученые записки Российской академии предпринимательства, 2021 The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the participation of technology platforms and data ...
M. A. Sheynina
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Veterinary Sciences, 2023 Pet owners rely on information and advice from their veterinary practice to effectively manage their pet’s weight. This study investigated weight management information and services displayed on practice websites in Ontario, Canada. Information collected
Shawna Morrow +3 more
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Development of E-Commerce Marketing Strategy for Small and Medium Enterprise (SME) in Indonesia [PDF]
E3S Web of Conferences, 2023 E-marketing is a way to market a product, from first meeting to purchase to delivery and beyond. Marketing is about customer management and must establish relationships between goods and customers daily so that there is added value in each process.
Maryani Maryani +3 more
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Development of Marketing Strategy on the Example of it Company
Journal of Vasyl Stefanyk Precarpathian National University, 2023 In modern conditions, when market factors have gained even more influence, and the behavior of business structures has become less predictable, companies have to rethink their activities and focus on using the concept of marketing as a management tool ...
Iryna Boryshkevych +3 more
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Advertising Agency: the Specific Featuresof Working in a Competitive Digital Environment
Современная конкуренция, 2021 The article is devoted to changes in the advertising market in the field of relationships between its main subjects. The author systematizes the problems that have intensified in connection with sanctions, restrictions and the global crisis caused by the
Galina G. Deryabina, Nina V. Trubnikova
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