Advertising Agency: the Specific Featuresof Working in a Competitive Digital Environment
The article is devoted to changes in the advertising market in the field of relationships between its main subjects. The author systematizes the problems that have intensified in connection with sanctions, restrictions and the global crisis caused by the
Galina G. Deryabina, Nina V. Trubnikova
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Promotion Mix Implementation In Accommodation Businesses In The Pandemic Time Covid-19
The covid 19 outbreak is not only detrimental in health, but also has an impact on the community's economic sector. Tourism and hospitality are the sector that feels the most impact. They lost domestic tourists, as well as foreign tourists.
Sri Marini +2 more
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Investigating and explaining the implementation of renewable resources management policies in line with the sustainable development of Sistan region [PDF]
Sistan region, having rich potentials in the field of renewable resources, has many opportunities for sustainable development. In this article, the importance and necessity of appropriate policy in the field renewable resource management in this region ...
Noor Mohammad Yacoubi, Motahara Salehi
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Ethical issues experienced by otolaryngologists: a conventional content analysis
To deliver effective medical services and establish trust and psychological security in patients, care providers must prioritize ethical principles.
Soolmaz Moosavi +4 more
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Managing Micro-Celebrity Impact: Iranian Corporate Perspectives [PDF]
This article presents a comprehensive analysis of the role and impact of micro-celebrities in the realm of advertising and promotion within the Iranian corporate sector.
Masoomeh Moosavand +2 more
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Introduction. The Russian higher education market in the sphere of Public Relations and Advertising is represented in the paper. The basic approach to the market is shaped by the vision on higher education in the frame of service paradigm.
L. V. Sharakhina, A. V. Ranchin
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Managing the risk of the community engagement project: SME managerial skills transfer project at UNISA [PDF]
The aims of this project are to manage the risk of a community engagement project, improve managerial of SME owners in the Tshwane community and promote CE scholarship engagement.
Louise van Scheers
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SOCIAL MEDIA: IMPACT ON BUSINESS ACTIVITY
Social media is extremely popular among users all over the world. Social media is becoming not only a means of communication, but also a powerful platform for conducting business.
Iryna Chyrak +3 more
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The Use of Innovative Tools to Promote a New Product in the Competitive Environment
The article is devoted to the consideration of modern, innovative methods of promoting a new product on the market, which is a tool for strengthening the competitiveness of an enterprise, its efficiency in a dynamic economy. At the first step of the work,
Maria G. Tindova, Olga V. Ledneva
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Employing digital marketing through communication in promoting the commercial product
In recent years, the means of communication have achieved a great generality that made them occupy, in a short time, the first ranks among the most widely used social networks in the world, due to the many services and advantages offered by this network
Hana Hassoun Hashoush Ali +1 more
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