Results 211 to 220 of about 1,265,245 (285)

Generative AI use before medical visits: disclosure-item responses, trust, and care-seeking behaviors in a cross-sectional social-media survey in Poland. [PDF]

Front Digit Health
Wójcik S, Rulkiewicz A, Domienik-Karłowicz J.   +2 more
europepmc   +1 more source

The Influence of Incongruent Line Extensions on Choice of a Brand's Pre‐Existing Products: The Mediating Role of Curiosity

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Many brands have added highly incongruent products to their product lines, such as Lay's Chicken and Waffles Potato Chips, Blueberry Cheerios, and Carrot Cake Oreos. This paper investigates how highly incongruent products influence the choice of pre‐existing items in the product line.
Brittney Stephenson, Nan Zhao, Cynthia Cryder, Robyn A. LeBoeuf, Stephen M. Nowlis   +4 more
wiley   +1 more source

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee, Charles R. Taylor, Tyler Milfeld   +2 more
wiley   +1 more source

A multi-level framework for the functions of emotions and their expressions. [PDF]

Philos Trans R Soc Lond B Biol Sci
Al-Shawaf L, Lewis DMG, Acevedo E.
europepmc   +1 more source

AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley   +1 more source

Internet addiction and psychological inflexibility in young adults: a parallel mediation analysis of alexithymia facets within an I-PACE framework. [PDF]

Front Psychiatry
Mollaioli D, Lombardo C, Salvo B, Imbesi M, Sorrenti L, Zuccalà F, Mento C.   +6 more
europepmc   +1 more source

Feeling Right Matters: The Impact of Character Design–Appeal Match on Social Media Engagement

Journal of Consumer Behaviour, EarlyView.
ABSTRACT In today's saturated digital environment, brands increasingly use characters to capture attention and engage consumers on social media. Yet little research has examined how brand character design interacts with advertising appeals in social media communication.
Luyao Hao, Takeshi Moriguchi
wiley   +1 more source

Leveraging Social Media and Crowdsourcing to Recruit and Retain Military Veterans With Posttraumatic Stress Disorder or Experience of Harmful Gambling for mHealth Interventions: Descriptive Study. [PDF]

JMIR Mhealth Uhealth
Heath C, Williams JM, Leightley D, Murphy D, Dymond S.   +4 more
europepmc   +1 more source

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen, Sphurti Sewak, Swati Singh, Moutusy Maity, Aniruddha Pangarkar   +4 more
wiley   +1 more source