Results 221 to 230 of about 1,265,245 (285)

Interpreting Sustainability in Design: How Design Cues Shape Evaluation in Symbolic Product Categories

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley   +1 more source

When Social Media Influencers Work: A Meta‐Analysis of Brand Engagement, Behavioral Intention, and Boundary Conditions

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul   +6 more
wiley   +1 more source

Eating Behavior and Eating Habits: From Infancy to Adolescence. [PDF]

open access: yesNutrients
Maneschy I   +4 more
europepmc   +1 more source

From Conspicuous to Conscious Consumption: A Cross‐Cultural Study of Motivation, Self‐Congruity and Luxury Rentals

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The luxury market is shifting from conspicuous to conscious consumption, with access‐based consumption such as luxury rental having gained momentum as an alternative retail channel. Drawing on Self‐Determination Theory, this study investigates how sustainability motivation (intrinsic) and social recognition motivation (extrinsic) influence ...
Mingzhou Yu   +3 more
wiley   +1 more source

When Messages With Persuasive Motives Are AI‐Enhanced: An Examination of Receivers' Evaluations of the Sender

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The rapid development of easily accessible AI‐based tools makes it possible for senders to enhance the text in their messages. Yet, how receivers react to such messages, particularly when the use of AI is not disclosed, is far from clear. This study examines the effects of AI‐enhanced text on the receiver's reactions to the individual sender ...
Magnus Söderlund, Maria Mårtensson
wiley   +1 more source

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