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"They just want to stop feeling what they're feeling": A qualitative investigation and characterization of coping strategies for mental distress among adolescents in American Samoa. [PDF]
Winschel J +9 more
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Patient Preferences and Satisfaction With Refractive Error Correction Methods: A Cross-Sectional Study. [PDF]
Beshtawi IM, Faqarah S, Abdul-Fatah H.
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Avoidance of Social Media Advertising
Some individuals actively avoid social media advertising, for instance by scrolling over ads or ignoring ads. Therefore, this research aims to identify distinct profiles of individuals avoiding social media advertising. We build upon the advertising avoidance model and take a person-centered approach, using latent profile analysis to identify different
Jens Mattke +3 more
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The Impact of Skippable Advertising on Advertising Avoidance Intention in China
Marketing Intelligence and Planning, 2023PurposeSkippable video advertising offers users the option to skip directly to their desired video content after viewing a limited amount of advertising and is becoming a format increasingly preferred by advertisers. This study constructed a mediator model based on advertising attitude to examine the influence of users' perceived control and perceived ...
Shimin Yin, Bin Li, Qi Zhou
exaly +2 more sources
Computers in Human Behavior, 2016
This study investigates how perceptual factors are associated with mobile consumers' avoidance of location-based mobile advertising (LBA), and whether the relationships between the perceptual factors and LBA avoidance are influenced by consumers' mobile device usage levels. The results of a national web survey with 605 Singaporean mobile consumers show
Wonsun Shin
exaly +3 more sources
This study investigates how perceptual factors are associated with mobile consumers' avoidance of location-based mobile advertising (LBA), and whether the relationships between the perceptual factors and LBA avoidance are influenced by consumers' mobile device usage levels. The results of a national web survey with 605 Singaporean mobile consumers show
Wonsun Shin
exaly +3 more sources
Journal of Retailing and Consumer Services, 2021
Abstract As companies increasingly use social media as the platform for promoting their products and services, it is critical for consumers to be receptive to social media advertising (SMA). However, consumers may feel invaded when viewing SMA. The literature on advertising invasiveness has focused primarily on consumers’ attention invasiveness (i.e.,
Zilong Liu, Xuequn Wang
exaly +2 more sources
Abstract As companies increasingly use social media as the platform for promoting their products and services, it is critical for consumers to be receptive to social media advertising (SMA). However, consumers may feel invaded when viewing SMA. The literature on advertising invasiveness has focused primarily on consumers’ attention invasiveness (i.e.,
Zilong Liu, Xuequn Wang
exaly +2 more sources
Factors Influencing Mobile Advertising Avoidance
International Journal of Mobile Communications, 2013The purpose of this study was to build a conceptual model of relevance and to receive context to mobile advertising by the mobile media, 'the fifth media', which is quite a new topic. In this study, the most important factors in avoidance of mobile advertisement were identified by focus group discussion, and then two experiments were conducted to test ...
Pei-Luen Patrick Rau
exaly +2 more sources
Avoidance of Advertising in Social Networking Sites
Journal of Interactive Advertising, 2010Technology has provided consumers with the means to control and edit the information that they receive and share effectively, especially in the online environment. Although previous studies have investigated advertising avoidance in traditional media and on the Internet, there has been little investigation of advertising on social networking sites ...
Louise Kelly, Gayle Kerr
exaly +2 more sources
This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon (2004)'s model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
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Avoidance of Targeted Political Advertising - Study 1
The following study was conducted in the context of a state election in a Middle European country. The aim of the study was to learn about how individuals employ different forms of avoidance behaviors to circumvent targeted political advertising. We share our data set to enable the direct replication of our findings.
Marlis Stubenvoll +4 more
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