Results 241 to 250 of about 1,265,245 (285)

"They just want to stop feeling what they're feeling": A qualitative investigation and characterization of coping strategies for mental distress among adolescents in American Samoa. [PDF]

open access: yesPLOS Ment Health
Winschel J   +9 more
europepmc   +1 more source

Avoidance of Social Media Advertising

open access: yesProceedings of the 2018 ACM SIGMIS Conference on Computers and People Research, 2018
Some individuals actively avoid social media advertising, for instance by scrolling over ads or ignoring ads. Therefore, this research aims to identify distinct profiles of individuals avoiding social media advertising. We build upon the advertising avoidance model and take a person-centered approach, using latent profile analysis to identify different
Jens Mattke   +3 more
openaire   +3 more sources

The Impact of Skippable Advertising on Advertising Avoidance Intention in China

Marketing Intelligence and Planning, 2023
PurposeSkippable video advertising offers users the option to skip directly to their desired video content after viewing a limited amount of advertising and is becoming a format increasingly preferred by advertisers. This study constructed a mediator model based on advertising attitude to examine the influence of users' perceived control and perceived ...
Shimin Yin, Bin Li, Qi Zhou
exaly   +2 more sources

Who Avoids Location-Based Advertising and Why? Investigating the Relationship Between User Perceptions and Advertising Avoidance

Computers in Human Behavior, 2016
This study investigates how perceptual factors are associated with mobile consumers' avoidance of location-based mobile advertising (LBA), and whether the relationships between the perceptual factors and LBA avoidance are influenced by consumers' mobile device usage levels. The results of a national web survey with 605 Singaporean mobile consumers show
Wonsun Shin
exaly   +3 more sources

When I Feel Invaded, I Will Avoid It: The Effect of Advertising Invasiveness on Consumers’ Avoidance of Social Media Advertising

Journal of Retailing and Consumer Services, 2021
Abstract As companies increasingly use social media as the platform for promoting their products and services, it is critical for consumers to be receptive to social media advertising (SMA). However, consumers may feel invaded when viewing SMA. The literature on advertising invasiveness has focused primarily on consumers’ attention invasiveness (i.e.,
Zilong Liu, Xuequn Wang
exaly   +2 more sources

Factors Influencing Mobile Advertising Avoidance

International Journal of Mobile Communications, 2013
The purpose of this study was to build a conceptual model of relevance and to receive context to mobile advertising by the mobile media, 'the fifth media', which is quite a new topic. In this study, the most important factors in avoidance of mobile advertisement were identified by focus group discussion, and then two experiments were conducted to test ...
Pei-Luen Patrick Rau
exaly   +2 more sources

Avoidance of Advertising in Social Networking Sites

Journal of Interactive Advertising, 2010
Technology has provided consumers with the means to control and edit the information that they receive and share effectively, especially in the online environment. Although previous studies have investigated advertising avoidance in traditional media and on the Internet, there has been little investigation of advertising on social networking sites ...
Louise Kelly, Gayle Kerr
exaly   +2 more sources

Online Advertising

open access: yesInternational Journal of Innovation in the Digital Economy, 2017
This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon (2004)'s model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
openaire   +3 more sources

Avoidance of Targeted Political Advertising - Study 1

open access: yes, 2021
The following study was conducted in the context of a state election in a Middle European country. The aim of the study was to learn about how individuals employ different forms of avoidance behaviors to circumvent targeted political advertising. We share our data set to enable the direct replication of our findings.
Marlis Stubenvoll   +4 more
openaire   +2 more sources

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