Results 261 to 270 of about 1,265,245 (285)

From perception to avoidance: Examining the impact of irritation, perceived informativeness, and advertisement length on advertising avoidance behavior

Journal of Finance - Marketing Research
Purpose - This study examines the effects of characteristics in online video advertising content, including perceived irritation, perceived informativeness, and advertisement length, on attitudes toward advertising and advertising avoidance behavior among Generation Z in Ho Chi Minh City.
Thinh Thi Thu Duong, Thanh Giang Le, Minh Phong Pham, Tuan Anh Tran, Van Dieu Nguyen   +4 more
openaire   +1 more source

Predictors of Advertising Avoidance in Print and Broadcast Media

Journal of Advertising, 1997
Abstract The authors examine the predictors of ad avoidance in four media: magazines, newspapers, radio, and television. A national survey of 946 adults found that ad avoidance is most prevalent for television and magazines. The predictor variables were demographic characteristics, media-related variables, attitudes toward advertising in each medium ...
Paul Surgi Speck, Michael T. Elliott
openaire   +1 more source

Television Advertising Avoidance: Advancing Research Methodology

Journal of Promotion Management, 2010
New technologies have led to increased television advertising avoidance. In particular, mechanical avoidance in the form of zipping and zapping has gained momentum in recent years. Channel switching or “commercial zapping” studies employ diverse methodologies, including self reports, electronic monitoring, laboratory, and in-home observation which has ...
Dix, Steve, Phau, Ian
openaire   +2 more sources

Exploring the social media advertising avoidance behavior through the lens of avoidance motivation theory

Kybernetes
Purpose This study investigates advertising avoidance behavior among consumers, specifically in the realm of meta-platforms. It explores the impacts of digital burnout, advertising clutter, perceived advertising risk, and goal impediment on cognitive and behavioral ad avoidance.
Subhajit Pahari, Anupam Bandyopadhyay, Atanu Manna   +2 more
openaire   +1 more source

How to Avoid Blocking of Targeted Advertising

Universal Library of Business and Economics
In the context of transformation of the digital advertising ecosystem driven by tightening regulatory norms and increasing user attention to personal data protection issues, the question of counteracting blocking of targeted advertising becomes especially relevant.
openaire   +1 more source

Feel, Think, Avoid: Testing a New Model of Advertising Avoidance

Journal of Marketing Communications, 2021
Louise Kelly, Gayle Kerr, Syed Muhammad Fazal-E-Hasan   +2 more
exaly  

Avoid “negative” advertising

Optometry - Journal of the American Optometric Association, 2010
openaire   +1 more source

A Consumer Socialization Approach to Understanding Advertising Avoidance on Social Media

Journal of Business Research, 2020
Sydney Chinchanachokchai, Federico De Gregorio   +1 more
exaly  

Advertising avoidance in social network sites

WIT Transactions on Information and Communication Technologies, 2014
Muhammad Helmi Bin Abu Bakar, Mohd Asyiek Bin Mat Desa, Muhizam Bin Mustafa   +2 more
openaire   +1 more source

Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects

Sustainability, 2022
Ilsang Ko, Alison Pearce, Xiaolong Wei
exaly