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Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance
Journal of Advertising ResearchAaron Michelon +4 more
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The Relationship Between E-Lifestyle and Internet Advertising Avoidance
Australasian Marketing Journal, 2015Kambiz Heidarzadeh Hanzaee +1 more
exaly
Media Generations and Their Advertising Attitudes and Avoidance: A Six-Country Comparison
International Journal of Advertising, 2018Margot Van Der Goot +2 more
exaly
From Advertising Avoidance to Advertising Approach: Rethinking Attention in New Advertising Formats
2016openaire +1 more source
The Power of the Tribe And Advertisement Avoidance in Online Communities
2010Day by day, social networking sites are becoming more and more popular, making this new kind of online communities primary research objective in the field of e-commerce. Facebook, the biggest social networking site, has more than 500 million active users, with 50% of active users logging on to Facebook in any given day.
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