Results 61 to 70 of about 1,265,245 (285)
What is creative to whom and why? Perceptions in advertising agencies [PDF]
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
core +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
Intrusive, irritating, ignored: understanding Gen-Z’s resistance to in-stream advertising
Future Business JournalPurpose In-stream advertising has grown in popularity as a mobile social media advertising option. However, consumers often skip these advertisements, highlighting the need to understand the underlying psychological mechanisms driving such avoidance ...
Saman Attiq +4 more
doaj +1 more source
Acta PsychologicaAs personalized advertising becomes increasingly prevalent on social media, understanding why informed consumers resist such messages is essential. This study integrates the Persuasion Knowledge Model (PKM) and Psychological Reactance Theory (PRT) to ...
Fatima Maqsood +2 more
doaj +1 more source
Behaviorally Adaptive and Inclusive Advanced Driver‐Assistance Systems
Advanced Intelligent Systems, EarlyView.Advanced driver‐assistance systems (ADASs) are mapped as evolving human‐centered, adaptive technologies linking sensing, driver monitoring, AR/HUD interfaces, patents, regulation, and inclusive design. The review identifies gaps in real‐world evidence, diverse‐driver validation, gaze metrics, and governance, outlining a roadmap for safer, behaviorally ...
Jana Skirnewskaja +2 more
wiley +1 more source
Children’s Views and Practices Regarding Online Advertising
Nordicom Review, 2013 This article focuses on children’s relationship with online advertising, a topic which is insufficiently researched. Individual interviews (n=20) were conducted with Swedish children to gain insight into their views and practices regarding advertising on
Martínez Carolina +2 more
doaj +1 more source
American Journal of Agricultural Economics, EarlyView.Abstract This study develops and empirically estimates a structural framework to decompose the causal pathways of multilevel behavioral interventions targeting adolescent health behaviors. We apply this framework to the Kids SIPsmartER (KSS) program, a 6‐month, school‐based intervention evaluated through a clustered randomized controlled trial in rural
Naveen Abedin +5 more
wiley +1 more source
, 2021 This study investigates whether young people\u27s perceptual factors (i.e. privacy concern, prior negative experience, and perceived ad clutter) exert a formative influence on market outcomes namely advertising avoidance.
Nasution, Reza Ashari +1 more
core +1 more source
The art and science behind advertising avoidance
, 2020 The advancement of technology gives rise to advertising avoidance. Removing advertisements undoubtedly improves the browsing experience of consumers but it is detrimental to the profitability of the advertisers.
Ng, Chee Shyan, Ho, Jia Min
core