, 2022 Bu çalışma, çevrimiçi video içi reklam izleme motivasyonları ve bu motivasyonların çevrimiçi video içi reklama yönelik tutum ve algılanan reklam müdahaleciliğine etkisini belirlemeyi amaçlamaktadır. Ayrıca, bu iki değişkenin reklamı tıklama ve reklamı atlama üzerindeki etkisi incelenmiştir. Çalışmada çevrimiçi anket yöntemi kullanılmıştır. Araştırmanın
DEVECİ, F. Görgün, YILDIZ, Tuğba
openaire +4 more sources
Organic Materials of Tomorrow: Horizons of Artificial Intelligence
Advanced Materials, EarlyView.This review examines machine learning techniques accelerating the discovery of organic semiconductors by linking molecular structure to properties. Key methods include graph neural networks, generative models, and active learning. Applications to organic photovoltaics demonstrate practical impact.
Harold Mena +3 more
wiley +1 more source
A study on factors influencing online behavioral advertising avoidance (Oba): Special reference to Sri Lankan online advertising [PDF]
Management Science Letters, 2019 This paper aims to investigate the effect of goal impediment, privacy concern, perceived personalization on the online add avoidance behavior. This task is accomplished through the negative experi-ence.
Shanika Wijenayake +1 more
doaj +1 more source
The effect of interactive program loyalty banners on television advertising avoidance [PDF]
, 2009 This study used a sample of the general public in Australia to test whether programrelated interactive banners superimposed over commercials in the break would reduce channel changing.
Haddad, H. +4 more
core
Ultra‐White Elastomeric Coatings for Daytime Radiative Cooling
Advanced Materials Technologies, EarlyView.Passive daytime radiative cooling meets elasticity in a new class of ultra‐white silicone coatings. Combining high solar reflectance with strong sky‐window emission, they hold surfaces below ambient temperature under full sunlight while remaining flexible and stretchable. This combination of cooling performance and mechanical flexibility enables energy‐
Abdulrahman Aljwirah +5 more
wiley +1 more source
A Critical Time Window of Neocortex Modulation for Remote Fear Memory in Rats and Humans
Advanced Science, EarlyView.This study identifies a delayed consolidation window around 18 h after fear learning in the mPFC essential for remote fear memory. VTA dopaminergic input during this window sustains remote memory in rats, while non‐invasive stimulation of homologous human mPFC at the corresponding time selectively weakens remote but not recent fear memory, revealing a ...
Lu Cao +19 more
wiley +1 more source
An Injectable, Self‐Expanding Hemostatic Foam for Field‐Compatible Postpartum Hemorrhage Management
Advanced Science, EarlyView.Postpartum hemorrhage is the leading cause of maternal death worldwide, yet many treatments are hard to use outside well‐equipped hospitals. This work introduces an easy‐to‐use device that rapidly delivers a degradable foam into the uterus. The foam stops bleeding through pressure and clotting support, offering a practical option for low‐resource ...
Charlotte Meyer +12 more
wiley +1 more source
Unlocking Advertising Potentials of Live-Streaming Platforms: Investigating the Impact of Telepresence and Flow on Advertising Avoidance on Twitch [PDF]
Athens Journal of Mass Media and CommunicationsTwitch provides a unique opportunity for exploring how users’ experiences on live-streaming platforms, characterized by immersive virtual environments full of sensory richness and real-time interactivity, intersect with their perceptions of intrusive ad ...
Nam Young Kim +2 more
doaj +1 more source
DIFFERENCES IN TELEVISION ADVERTISING AVOIDANCE BEHAVIOR: A STUDY IN JAKARTA, INDONESIA [PDF]
, 2011 DIFFERENCES IN TELEVISION ADVERTISING AVOIDANCE BEHAVIOR: A STUDY IN JAKARTA, INDONESIA - Television Advertising, Avoidance Behavior, Mechanical Avoidance, Behavioral ...
INGGRIANY, MERRY
core
Does Perceived Advertising Value Alleviate Advertising Avoidance in Mobile Social Media? Exploring Its Moderated Mediation Effects [PDF]
, 2021 It is known that perceived intrusiveness and privacy concerns, mediated by irritation, indirectly affect advertising avoidance. This research attempts to verify the importance of perceived advertising value by investigating its moderated mediation effect
Alison Pearce +5 more
core +1 more source