Results 21 to 30 of about 1,265,245 (285)
Sensors, 2021 In this paper, some collision avoidance systems based on MEC in a VANET environment are proposed and investigated. Micro services at edge are considered to support service continuity in vehicle communication and advertising.
Mauro Tropea +4 more
doaj +1 more source
Jurnal Manajemen Teori dan Terapan, 2020 The increase in internet users has made marketers move to online media. The existence of adertisements in online media has the potential to disturb consumers and cause them to avoid advertising.
Mentari Septynaputri Widodo +1 more
doaj +1 more source
Whitelist or Leave Our Website! Advances in the Understanding of User Response to Anti-Ad-Blockers
Informatics, 2023 Website publishers cannot monetize the ad impressions that are prevented by ad-blockers. Publishers can then employ anti-ad-blockers that force users to choose between either accepting ad impressions by whitelisting the website in the ad-blocker, or ...
Ignacio Redondo, Gloria Aznar
doaj +1 more source
Connectist Istanbul University Journal of Communication Sciences, 2022 The past decade has seen rising concerns about data privacy on social media platforms (SMP). Recent research (Huo, Liu & Min, 2021; Dodoo & Wen, 2020; Youn & Kim, 2019b), has suggested a growing interest in social media fatigue (SMF), whose ...
Nathalie Nicola
doaj +1 more source
FACTORS AFFECTING ADVERTISING AVOIDANCE ON FACEBOOK OF TEENAGERS IN HOCHIMINH CITY
Tạp chí Khoa học Đại học Đà Lạt, 2019 This research aims to discover and confirm the factors that influence the youths’ avoidance of advertising on Facebook. The data were analyzed from 335 young clients in Hochiminh City.
Hồ Trúc Vi, Phan Trọng Nhân
doaj +1 more source
Journal of Business Economics and Management, 2021 Ad-supported websites face an increasing loss of monetizable ad impressions due to the rapid spread of adblockers, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites use anti-adblock
Ignacio Redondo, Gloria Aznar
doaj +1 more source
Implikasi Indikator Keuangan Terhadap Tax Avoidance
AFRE (Accounting and Financial Review), 2019 This study aims to determine the effect of fixed asset intensity, inventory intensity, advertising, debt, profitability and firm size on tax avoidance. Tax avoidance is proxied into cash ETR (Effective Tax Rate). The sampling technique used was purposive
Maya Novitasari, Siti Suharni
doaj +1 more source
Frontiers in CommunicationIntroductionCultural values shape how consumers evaluate digital advertising, yet limited research has examined whether individual-level cultural orientations influence advertising trust in social media environments.
Dalu Okoli
doaj +1 more source
The issue of credibility between customers’ perceptions and the attitude toward Facebook advertising [PDF]
Innovative MarketingType of the article: Research Article AbstractAmong marketing professionals, the use of Social Networking Sites (SNSs) as a platform for advertising is on the rise, despite ongoing concerns regarding credibility and trust in privacy related to ...
Jassim Al-Gasawneh +5 more
doaj +1 more source
Feel, think, avoid: Testing a new model of advertising avoidance
Journal of Marketing Communications, 2019 Advertising avoidance is perhaps one of the greatest challenges facing marketers today. This study investigates the impact of emotions on advertising avoidance in social media. It tests five antecedents and two types of advertising avoidance, developing a new model of advertising avoidance. Data were collected via an online survey of 849 Facebook users
Louise Kelly +3 more
openaire +3 more sources