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Consumers’ Regulatory Focus and Advertising Avoidance
Maketingu Janaru, 2018 Advertising avoidance is considered one of the most serious concerns for advertisers and advertising agencies because consumers are likely to avoid advertisements.
Ryosuke Takeuchi
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E-Lifestyle And Internet Advertising Avoidance [PDF]
Jurnal Manajemen, 2018 E-lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising ...
Widarto Rachbini, Iha Haryani Hatta
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Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising [PDF]
Frontiers in Psychology, 2022 In China, online sales continue to grow against the generally adverse effects of the COVID-19 pandemic on economic development. Although advertisers favor online targeted advertising for its precision, consumers may find it intrusive and avoid it.
Hai Jian Wang +5 more
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Journal of Theoretical and Applied Electronic Commerce ResearchShort video platforms have problems with increased competition and low advertising conversion rates. Although social presence is closely related to consumer engagement, research regarding the impact of social presence on consumer engagement in short ...
Can Zheng, Shuai Ling, Yonggu Kim
exaly +4 more sources
How advertising avoidance affects visual attention and memory of advertisements
Journal of Business Economics and Management, 2021 Understanding how to more effectively advertise is an important area for practitioners, many of whom are struggling to stay in business. Nowadays, both product and corporate branding are important and given the increase in online advertising, additional ...
Lucian-Florin Onișor, Daniela Ioniță
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In Ads We Trust. Religiousness as a Predictor of Advertising Trustworthiness and Avoidance [PDF]
Journal of Consumer Marketing, 2015 Purpose – This paper aims to provide insight into the relationship between religiousness, trust in advertising and advertisement avoidance. Design/methodology/approach – A survey of 4,984 participants from the USA, the UK, Germany, Spain and France was conducted.
Helge Thorbjørnsen, Edith G Smit
exaly +3 more sources
Examining the factors of influence on avoiding personalized ads on Facebook [PDF]
Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 2022 Ad personalization is becoming the dominant promotional tactic, further enhanced by new technologies applications. Greater efficiency is the main goal of such an advertising approach, but it can cause the appearance of the so-called “privacy paradox ...
Damir Dobrinić +2 more
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Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023 With a new approach according to the SOR model, the aim of this study is to analyze the factors affecting the avoidance behavior of Youtube users in Can Tho City.
Huỳnh Nhựt Phương +2 more
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The effect of advertising relevance on avoidance with advertising engagement
International Journal of Research in Business and Social Science (2147- 4478), 2022 Despite many studies on online advertising and its effects, there are still few studies that try to examine the avoidance of advertising by a person. However, the number of advertisements that appears will make someone feel annoyed and trigger avoidance behavior towards the advertisement they see.
Atma Citalada +2 more
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Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising [PDF]
Business Analyst, 2022 Purpose – With the developments of the digital era and considerable developments in ICT, advertisers are leveraging data-driven forms of online advertising to target consumers individually.
Shradha Jain, H.C. Purohit
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