Results 301 to 310 of about 430,676 (353)

Campaigning, Debating, Advertising

2011
Abstract This chapter studies debating, advertising, and campaigning, the latter playing an important role in American democracy, first discussing the development of political campaigns and summarizing the broad theoretical perspectives that have directed scholarly thinking and research on campaign effects. Next, it examines the findings
Bradford H. Bishop, D. Sunshine Hillygus
openaire   +1 more source

Successful industrial advertising campaigns

Industrial Marketing Management, 1986
Abstract This study investigated the correlation of seven hypothesized factors to outcomes of industrial advertising campaigns. It is based on a survey of advertising agency executives and advertising executives of corporations. The results indicate that the correlates of successful industrial advertising campaigns vary according to the intended ...
Pradeep K. Korgaonkar, Danny N. Bellenger, Allen E. Smith   +2 more
openaire   +1 more source

Using Campaign Advertisements to Assess Campaign Processes

Journal of Political Marketing, 2003
ABSTRACT Scholars seeking to examine the effect that campaign processes have on election outcomes have focused largely on the behavior of voters. In contrast, the behavior of candidates, particularly with respect to the information that candidates communicate to voters, has received limited attention in the literature.
openaire   +2 more sources

Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Journal of Advertising, 2013
Originality is an important characteristic of effective advertising, but what contributes to advertising originality is far from clear. This research examines the effect of the advertiser's creative risk-taking propensity on campaign originality. We draw on agency theory and the creativity literature to develop two behavioral strategies that risk ...
Guangping Wang, Wenyu Dou, Hairong Li, Nan Zhou   +3 more
openaire   +1 more source

Antibiotic advertising campaign

Medical Journal of Australia, 1984
C G, Berbatis, R J, Plumridge
openaire   +2 more sources

Planning advertising campaigns

Vestnik of North-Ossetian State University, 2020
Zarina Kh. Bekmurzaeva, Georgy E. Batagov   +1 more
openaire   +1 more source

A SUCCESSFUL ADVERTISING CAMPAIGN [PDF]

Holistic Marketing Management, 2011
”TO ADVERTISE OR NOT TO ADVERTISE?” is the question which continually confronts the business man. The importance of advertising has long been recognized by the more enlightened members of the business and industrial world. Strategies for a successful advertising business campaign are an important factor for every company and business.
openaire   +1 more source

Evaluating Antismoking Advertising Campaigns

JAMA: The Journal of the American Medical Association, 1998
G N, Connolly, J E, Harris
openaire   +2 more sources

Advertising Campaigns

Journal of Marketing, 1952
J. Robert Hilgert, Irwin Graham
openaire   +1 more source

Building an Industrial Advertising Campaign

Journal of Marketing, 1941
INATURALLY assume that, as members and guests of the American Marketing Association, your interest in advertising is primarily from the marketing viewpoint. To you, advertising is only one of the several factors which must be combined in the modern successful marketing operation.
openaire   +1 more source