Results 281 to 290 of about 429,874 (308)

Does generic advertising work? A systematic evaluation of the Danish campaign for fresh fish

Aquaculture, Economics and Management, 2001
Joachim Scholderer, Klaus G Grunert
exaly  

Advertising Campaigns, Prosocial

2007
openaire   +1 more source

Campaign Advertising and the Stimulation and Activation of the Authoritarian Personality

Political Communication, 2012
Sean Richey
exaly  

The Development of an Advertising Campaign to Discourage Smoking Initiation among Children and Youth

Journal of Advertising, 1998
David Luna
exaly  

Integrated campaign development: advertising

2020
Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd   +3 more
openaire   +1 more source

Spatial advertisement in political campaigns

2016
This paper characterizes the optimal advertising strategy of candidates in an election campaign, where groups of heterogeneous voters are targeted through media outlets. We discuss its effects on the implemented policy and relate it to the well-documented increase in polarization.
openaire   +1 more source

The Easier the Better: How Processing Fluency Influences Self-Efficacy and Behavioral Intention in Pro-Social Campaign Advertising

Sustainability, 2018
Jung Min Jang
exaly  

Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity

International Journal of Information Management, 2016
Ilyoo B Hong
exaly  

A European tobacco advertising ban

Ca-A Cancer Journal for Clinicians, 1998
exaly  

Does negative campaign advertising stimulate uncivil communication on social media? Measuring audience response using big data

Computers in Human Behavior, 2017
Toby Hopp
exaly