Results 1 to 10 of about 4,408,390 (296)

Camouflaged propaganda: A survey experiment on political native advertising

Research & Politics, 2020
We examine a new form of propaganda, political native advertising , in which political actors, including foreign governments, buy space in independent media outlets to publish advertisements that are camouflaged as standard news stories. Those who engage
Yaoyao Dai, Luwei Luqiu
doaj   +1 more source

Attack Versus Advocacy: Advertising Tone That Mobilizes

International Journal of Communication, 2015
This study examines the role of attack ads in encouraging citizen communication. Using a national survey merged with ad tracking data, this study finds that attack advertising elicited negative emotions about the candidate the voter opposed, which in ...
Jaeho Cho
doaj  

Przejrzystość i targetowanie reklamy politycznej w prawie Unii Europejskiej

Politeja
The aim of the article is to analyze and assess the effectiveness of actions taken by the European Union in recent years to counteract disinformation and various forms of manipulation of public opinion, with particular emphasis on the legal provisions ...
Sławomir Dudzik
doaj   +1 more source

Toward a new paradigm of convergence in lobby-state interactions: global challenges, communication, and transparency

Frontiers in Political Science
IntroductionAs decision-making processes and institutional structures have become more complex, lobbies have gained social relevance. Their role in the governance approach, as well as the strategies they use to exert influence, are constantly changing ...
Antonio Castillo-Esparcia, Ana Almansa-Martínez, Álvaro Serna-Ortega   +2 more
doaj   +1 more source

Adapting Marketing Management Strategies to Conditions of Political Instability (Elections) / Адаптация стратегий управления маркетингом к условиям политической нестабильности (выборов)

Beneficium
The study revealed a significant relationship between political and marketing trends, which is confirmed by the growth in political advertising volumes and its impact on digital advertising channels.
Pavel S. Kudinov / Павел С. Кудинов
doaj   +1 more source

Local Television Political Advertising and the Manufacturing of Political Reality. [PDF]

Society, 2020
Yanich D.
europepmc   +1 more source

Guns In Political Advertising Over Four US Election Cycles, 2012-18. [PDF]

Health Aff (Millwood), 2020
Barry CL, Bandara S, Fowler EF, Baum L, Gollust SE, Niederdeppe J, Hendricks AK.   +6 more
europepmc   +1 more source

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments. [PDF]

Sci Adv, 2020
Coppock A, Hill SJ, Vavreck L.
europepmc   +1 more source

Social Advertising Administering Russian Politics

RUDN Journal of Political Science, 2012
The article analyzes the phenomenon of «politicization» of social advertising (public service announcements). Social advertising used in political purposes became a political technology that undermines its original value as the source of promotion of ...
V Yu Gomelskaya
doaj  

Issues Relevant to Population Health in Political Advertising in the United States, 2011-2012 and 2015-2016. [PDF]

Milbank Q, 2019
Fowler EF, Baum LM, Jesch E, Haddad D, Reyes C, Gollust SE, Niederdeppe J.   +6 more
europepmc   +1 more source