Results 11 to 20 of about 29,479 (305)
, 2011 The study of political advertising encompasses research on how political candidates, parties, and interest groups use mass media messages to persuade voters, policymakers, and the general public that their viewpoint excels that of all the opposition.
Lynda Lee Kaid +2 more
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Political Communication, Television Advertising and Elections in Brazil: A Longitudinal Analysis of Two Major Parties’ Use of Free Electoral Advertising Time [PDF]
, 2021 A longitudinal analysis of the use of televised electoral advertising by the two political parties that have been the central actors in presidential elections in post-democratization Brazil: the Workers’ Party (hereinafter referred to using the ...
Fernanda Cavassana +2 more
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Advertising and Conspicuous Consumption [PDF]
, 2005 The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by ...
Krähmer, Daniel
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Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry
Media and Communication, 2023 The allocation of political advertising in social media is rising in Western campaigns. Yet audiences, unlike those of television advertising, are no longer isolated and passive consumers of linear discourses from politicians; users can now interact ...
Martin Echeverría
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Insights into Regional Development, 2021 The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools
Marcel Lincényi, Jaroslav Čársky
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Key Features of Political Advertising as an Independent Type of Advertising Communication
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2015 To obtain the most complete understanding of the features of political advertising, the author characterizes its specific features allocated by modern researchers. The problem of defining the notion of political advertising is studied in detail.
Svetlana Anatolyevna Chubay
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, 2020 Gender is many things to many people. It is at once uniting and divisive. Gender in advertising presents a range of opportunities for marketers but is linked inextricably to concepts of masculinity-femininity and sexuality and has the potential to create
Northey, Gavin +9 more
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Nordicom Review, 2010 How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising ...
Grusell Marie, Nord Lars
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The text of political advertising in the modern digital media sphere (an analysis of English-language political spots) [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2019 The article is an attempt to reveal the basic verbal and non-verbal characteristics of the text of English-language political advertising in the digital media space.
Murashova Ekaterina P.
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Seeking Meaning, Living Authenticity and Leadership in Public Space. A Philosophical Perspective
Transylvanian Review of Administrative Sciences, 2017 Postmodern man has a strong drive to build a horizon of life quality, meaning, and authentic living experiences that he increasingly wishes to be part of his personal life and public life.
Sandu FRUNZĂ
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