Results 11 to 20 of about 645,667 (310)

Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

Insights into Regional Development, 2021
The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools
Marcel Lincényi, Jaroslav Čársky
doaj   +1 more source

The argument of the broken pane: Suffragette consumerism and newspapers [PDF]

, 2014
Within the cut-throat world of newspaper advertising the newspapers of Britain's Women's Social and Political Union (WSPU) Votes for Women and the Suffragette managed to achieve a balance that has often proved to be an impossible challenge for social ...
Baldasty Gerald J., Billington-Greig Teresa, Catterall M., Chapman Jane L., Crawford Elizabeth, Fraser Nancy, French George, Furlough Ellen, Harrison Brian, Hels, Jane Chapman, Kenney Annie, Norden Barbara, Pankhurst E. Sylvia, Pethick-Lawrence Frederick W., Pugh Martin, Rappaport Erika, Swanwick Helena, The Fashion Activist, Tusan Michelle, WSPU, WSPU   +21 more
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Key Features of Political Advertising as an Independent Type of Advertising Communication

Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2015
To obtain the most complete understanding of the features of political advertising, the author characterizes its specific features allocated by modern researchers. The problem of defining the notion of political advertising is studied in detail.
Svetlana Anatolyevna Chubay
doaj   +1 more source

More Cold Case Than Hot Spot

Nordicom Review, 2010
How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising ...
Grusell Marie, Nord Lars
doaj   +1 more source

The text of political advertising in the modern digital media sphere (an analysis of English-language political spots) [PDF]

Актуальные проблемы филологии и педагогической лингвистики, 2019
The article is an attempt to reveal the basic verbal and non-verbal characteristics of the text of English-language political advertising in the digital media space.
Murashova Ekaterina P.
doaj   +1 more source

Political Advertising

International Journal of Emerging Multidisciplinaries: Social Science
Political advertising is an important type of advertising that affects voters' behavior during election periods. During these periods, political actors try to influence voters positively and gain their votes with election campaigns targeting their target audience.
Christina Holtz-Bacha, Bengt Johansson
openaire   +2 more sources

Seeking Meaning, Living Authenticity and Leadership in Public Space. A Philosophical Perspective

Transylvanian Review of Administrative Sciences, 2017
Postmodern man has a strong drive to build a horizon of life quality, meaning, and authentic living experiences that he increasingly wishes to be part of his personal life and public life.
Sandu FRUNZĂ
doaj   +1 more source

The politics of memory: contesting the "Convention Night" version of this historic day [PDF]

, 2014
To the degree that the American press corps serves as the creator of the first draft of history, it is in a privileged position of shaping not only what we remember but also how we remember it.
Amazeen, Michelle A.
core   +1 more source

Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties [PDF]

, 2014
The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging.
Algesheimer R., Atkin D., Bartle J., Blake R., Blumenthal D., Brown M. B., Butler D., Butler D., Butler D., Cameron D., Cameron D., Cameron D., Cameron D., Christopher Pich, Christopher R., Dalton R. J., Davies A. J., De Chernatony L., Denver D., Dianne Dean, Downs A., Gould P., Gummerson E., Heath A., Hitchens P., Kirchheimer O., Kotler P., Lakoff G., Lees-Marshment J., Lindstrom M., MacKuen M. B., Palazzo G., Radice G., Radice G., Radice G., Roberts K., Robin Croft, Rose R., Schweiger G., Seyd P., Shaw E., Simòes C., Thompson C. J., Toye R., Varey R., Whiteley P., Whiteley P., Wring D.   +47 more
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Service-Learning - an Effective Pedagogy for Communication Science

Studia Universitatis Babeş-Bolyai. Psychologia-Paedagogia
Service-learning has been proven to be one of the high-impact educational practices in higher education. Over the last decade, service-learning has gained momentum in colleges and universities across the globe, reflecting its demonstrated benefits for ...
Anișoara PAVELEA, Lorina CULIC
doaj   +1 more source