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Political Marketing & Advertising with the Use of Traditional and New Audio-Visual Media Services
Проблеми на постмодерността, 2023 The current research focuses on the use of audiovisual media services in the political scene and tries to explore the political marketing and advertising concepts on which these media/services are based.
Athanasios Gkounas
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Insights into Regional Development, 2021 The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools
Marcel Lincényi, Jaroslav Čársky
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What is creative to whom and why? Perceptions in advertising agencies [PDF]
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
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Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry
Media and Communication, 2023 The allocation of political advertising in social media is rising in Western campaigns. Yet audiences, unlike those of television advertising, are no longer isolated and passive consumers of linear discourses from politicians; users can now interact ...
Martin Echeverría
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Advertising and competition in theory practice and public policy [PDF]
, 1980 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study analyses and compares the theories relating to advertising and competition in economics literature with their operation in the market-place, and ...
Fulop, Christina
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Key Features of Political Advertising as an Independent Type of Advertising Communication
Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2015 To obtain the most complete understanding of the features of political advertising, the author characterizes its specific features allocated by modern researchers. The problem of defining the notion of political advertising is studied in detail.
Svetlana Anatolyevna Chubay
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, 2020 Gender is many things to many people. It is at once uniting and divisive. Gender in advertising presents a range of opportunities for marketers but is linked inextricably to concepts of masculinity-femininity and sexuality and has the potential to create
Northey, Gavin +9 more
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Nordicom Review, 2010 How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising ...
Grusell Marie, Nord Lars
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The text of political advertising in the modern digital media sphere (an analysis of English-language political spots) [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2019 The article is an attempt to reveal the basic verbal and non-verbal characteristics of the text of English-language political advertising in the digital media space.
Murashova Ekaterina P.
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Handbook of Research on New Media Applications in Public Relations and Advertising
, 2020 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
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