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Introduction:Political advertising is one of the different and different forms of communication messages as a competing advertising message to two opposing parties in the political arena.
Sara Gaber
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The study of political advertising encompasses research on how political candidates, parties, and interest groups use mass media messages to persuade voters, policymakers, and the general public that their viewpoint excels that of all the opposition.
Lynda Lee Kaid +2 more
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Abstract Community action focused on sociocultural and environmental influences to prevent alcohol and other drug (AOD) use and related harms is a global priority. Despite this recognition, understanding of effective community‐level approaches is limited.
Peter Gates, Andrea Zocco, Sara Farnbach
wiley +1 more source
'What we might expect - if the highbrow weeklies advertized like the patent foods': Time and Tide, advertising, and the 'battle of the brows' [PDF]
This essay examines both the advertising content and a discourse about commercial culture in the feminist weekly periodical Time and Tide. Taking a cue from Sean Latham and Robert Scholes's emphasis on advertising as 'a vital, even crucial part of the ...
Clay, C
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ABSTRACT Post‐traumatic stress disorder (PTSD) causes significant mental and physical distress, yet only a small subset of individuals exposed to trauma develop the disorder. Scientists and clinicians are still unable to predict who will get the disorder or how it will manifest.
Brandy M. Fox
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Political Communication In South Africa After Rubicon
As voters have become used to the sophisticated presentation of messages in other spheres, they expect a similar sophistication in political communication. This has opened the way for political adver- tising In addition to traditional modes of political
Paul Vorster
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Political advertising is not polarizing the American public [PDF]
There is little doubt that American politics has become more partisan and acrimonious in recent decades. While there are many potential sources of this rise in polarization, many point to the growth in political advertising as one potential cause.
Franklin Fowler, Erika +3 more
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ABSTRACT The Robodebt scheme issued thousand‐dollar debts to an estimated half a million people who had received social security. The debts were largely inaccurate and illegal, with the aim of improving the federal government's budget. The 2023 Royal Commission into the Robodebt Scheme found that the stigmatising political and public language about ...
Ella Kruger, Phillipa Evans
wiley +1 more source
Digital Advertising in U.S. Federal Elections, 2004-2020
Digital advertising is now a commonplace feature of political communication in the United States. Previous research has documented the key innovations associated with digital political advertising and its consequences for campaigns and elections ...
Adam Sheingate +2 more
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Public Television in Europe: The French and Greek Cases [PDF]
The aim of this article is to examine the way technological developments and the internationalisation of the television industry affects public television (PTV) broadcasters in Europe.
Iosifidis, P.
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