Results 31 to 40 of about 4,408,390 (296)
Advertising and Conspicuous Consumption [PDF]
, 2005 The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by ...
Krähmer, Daniel
core +1 more source
Transylvanian Review of Administrative Sciences, 2016 New technologies such as Internet and new media introduce new challenges for public communication. Private companies from Romania use in a very creative way the new tools of Web 2.0, such as social media. In the Romanian public sector, especially in the
Delia Cristina BALABAN +3 more
doaj +2 more sources
Seeking Meaning, Living Authenticity and Leadership in Public Space. A Philosophical Perspective
Transylvanian Review of Administrative Sciences, 2017 Postmodern man has a strong drive to build a horizon of life quality, meaning, and authentic living experiences that he increasingly wishes to be part of his personal life and public life. His action in the public space is based on a special vocation to
Sandu FRUNZĂ
doaj +1 more source
Targeted advertising on the handset: Privacy and security challenges [PDF]
, 2011 Online advertising is currently a rich source of revenue for many Internet giants. With the ever-increasing number of smart phones, there is a fertile market for personalised and localised advertising.
Ian Brown +7 more
core +1 more source
Service-Learning - an Effective Pedagogy for Communication Science
Studia Universitatis Babeş-Bolyai. Psychologia-PaedagogiaService-learning has been proven to be one of the high-impact educational practices in higher education. Over the last decade, service-learning has gained momentum in colleges and universities across the globe, reflecting its demonstrated benefits for ...
Anișoara PAVELEA, Lorina CULIC
doaj +1 more source
Вісник Харківського національного університету імені В.Н. Каразіна. Серія Філософія, філософські перипетії, 2021 The article defines the formation of images of the leader through political advertising, analyzes the concepts of "communication", "leader", "social demand", "political advertising", explores the role of social demand for leaders, information factors in ...
Vitalii Koval
doaj +1 more source
Data‐Driven Materials Science for Energy‐Sustainable Applications
Advanced Materials, EarlyView.Data‐driven approaches powered by artificial intelligence are transforming materials discovery for energy sustainability. This review examines how auto‐generated high‐quality materials databases and domain‐specific language models accelerate research in photovoltaics, thermoelectrics, batteries and magnetic materials. Applications involve extraction of
Jacqueline M. Cole
wiley +1 more source
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
Transylvanian Review of Administrative Sciences, 2022 The website of any governmental institution is the main channel through which digital public services, both informational and transactional, are offered.
Nicolae Urs, Dorin Spoaller
doaj +1 more source
Evolution in the usage of localised appeals in Japanese and American print advertising [PDF]
, 2008 Based on global consumer culture theory, this empirical investigation examines how the usage of local appeals in Japanese and American advertising content has shifted over a period of nearly three decades.
Okazaki, Shintaro, Mueller, Barbara
core +1 more source