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Wordplay in Spanish advertising discourse
Linguistics & Polyglot Studies, 2022The article comprehensively studies such a stylistic device as wordplay in advertising discourse on the example of the Spanish language. The main purpose of the study was to study the wordplay techniques in the Internet advertising banners, which in recent years have gained most popularity among potential consumers compared with other types of ...
A. V. Makarycheva, E. V. Smirnova
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The Discourse of Advertising Reception
2014This chapter is split in two parts with two subsections each. Each main part focuses on the data collected from each focus group. The first section of each part consists of an account of the appraisal resources drawn upon the discussion of the three adverts. This section starts with an outline of findings illustrated by comparative tables, which allows
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Agribusiness advertising discourses
2020The article intends to analyze advertising discourses of the national agribusiness, in order to better understand a paradox of contemporary society: the accentuated consumption of meat, the systematic slaughter of millions of animals simultaneously with an increase in human sensitivity to the animal cause.
Alves Filho, Manoel Sebastião +1 more
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Postmodern Discourse in Digital Advertising
2021In the postmodern world, ads try to establish an emotional bond between the consumer and the storytelling instead of a classic “Buy it!” expression. One of the most used methods of storytelling in terms of advertising in social media is viral advertising.
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The Discourse of Classified Advertising
1996Abstract Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification.
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Language and Literature: International Journal of Stylistics, 1993
José Luis, Martinez Dueñas
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José Luis, Martinez Dueñas
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Multimodal intertextuality and persuasion in advertising discourse
Discourse and Communication, 2023Chunyan Xing, Dezheng Feng
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Distinctive Features Of Advertising Discourse
American Journal of Philological SciencesThis article demonstrates, through scholarly analysis, that advertising has become not only a means of transmitting information about goods and services, but also a powerful force shaping societal values, ideals, and lifestyles—one of its key distinctive features.
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The 40 years of discourse on racism in the Brazilian advertising self-regulation system
Journal of Consumer Marketing, 2023Lais Rodrigues +2 more
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