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Marks of discourse in advertisements medicalization
2015El presente artículo expone los elementos de construcción de lafecundación como problema biopolítico. A través de la revisión de los términos control natal y planificación familiar se observan las prácticas de medicalización que responden a políticas y programas de control demográfico.
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Advertising and the Modes of Discourse
College Composition and Communication, 1978openaire +1 more source
2015
A growing number of companies, both multinationals and local firms, have begun to adopt the idea of sustainability development, and develop and market their green products/services with green advertising in developing countries. However, in the context of China where the idea of commercial environmentalism or green consumption is emerging and ...
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A growing number of companies, both multinationals and local firms, have begun to adopt the idea of sustainability development, and develop and market their green products/services with green advertising in developing countries. However, in the context of China where the idea of commercial environmentalism or green consumption is emerging and ...
openaire +1 more source
‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising
Journal of Pragmatics, 2001Paul Simpson
exaly
Beyond Advertising and Journalism: Hybrid Promotional News Discourse
Discourse and Society, 2004Karmen Erjavec
exaly