Results 61 to 70 of about 6,145 (264)
Swedish farmers' approval of nudges
Agribusiness, EarlyView.Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen +2 more
wiley +1 more source
Advertising Communication in Electronic Discourse [PDF]
Armenian Folia Anglistika, 2007 The discourse of e-advertising which is considered a functional-stylistic expression of Modern English is characterized by a number of features: the abundant use of metaphoric expressions, short sentences, literary cuts, verbs in the active voice and the use of lexical units with positive or extremely negative meanings.
openaire +2 more sources
Agribusiness, EarlyView.Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin +1 more
wiley +1 more source
Advertising discourse as one of institutional discourse types
Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Fìlologìâ, 2019 The paper is devoted to the analysis of advertising discourse as one of the institutional types from the linguopragmatics perspective. In this aspect, the main features of advertising discourse are presented, the features of advertising text are characterized, specific features of advertising communication are outlined and strategies for influencing ...
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Agribusiness, EarlyView.Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
This research paper discusses the subject of "advertising discourse language, its structural and semantic characteristics: television advertising as a model".
Radi, Badr Ben
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Verbalization of the concept "Quality" in english advertising discourse
, 2022 В роботі розкрито лінгвістичні особливості англомовного рекламного дискурсу; дано визначення та охарактеризувано особливості англомовних рекламних текстів; досліджено поняття, що найчастіше вживаються в англомовних рекламних текстах; виявлено засоби ...
Бабкіна, Т. О.
core
Agribusiness, EarlyView.ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
Analyzing the Advertising Discourse- A Journey from Sight to Mind
, 2013 This research paper sets out to project an in-depth study of the advertising discourse by applying methodological approaches of Discourse Analysis and Critical Discourse Analysis to the chosen “advertisements”.
Baig, Mahrukh
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Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source