Results 81 to 90 of about 6,145 (264)
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
FEATURES OF CHILDREN'S ADVERTISING DISCOURSE(BASED ON ENGLISH MATERIAL)
, 2021 Данная статья посвящена выявлению ключевых языковых и визуальных особенностей англоязычной рекламы для детей путём сравнительного анализа рекламных сообщений, полученных методом сплошной выборки из популярных медиа-ресурсов.
Лимонова Инна Сергеевна +1 more
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Food Prices and Inflation Expectations in New Zealand
Agribusiness, EarlyView.ABSTRACT Food prices are conspicuous, and spending on food constitutes a considerable share of household expenditure. In this study, we use partially identified Bayesian structural vector autoregression models to analyze the effects of food price shocks on core inflation and 1‐ and 5‐year inflation expectations in New Zealand.
Puneet Vatsa +2 more
wiley +1 more source
World-modelling in advertising discourse: pragmatic aspects
, 2019 The article is dedicated to world-modelling in commercial advertising. The author draws on European and Russian cognitive-discursive theories, which emphasize the importance of studying discourse in terms of mental representations and sets out the basics
Kushneruk, Svetlana Leonidovna
core +1 more source
Multimodality in advertising discourse
, 2020 The object of the research includes print and video advertisements from the English-speaking countries. The subject of the research consists in the analysis of the specific nature of modes interaction in the English-language multimodal advertising discourse. The study material comprises the English-language print and video advertisements. The choice of
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales +3 more
wiley +1 more source
AIChE Journal, EarlyView.Abstract Magnetic field‐assisted concentration swing adsorption (CSA) provides an electrification‐compatible alternative to conventional temperature swing adsorption (TSA) by enabling rapid heating/cooling and energy‐efficient regeneration under near‐isothermal conditions, thereby eliminating the need for sensible heat input.
Xiaohao Jia, Fateme Rezaei
wiley +1 more source
Structured sorbents for Direct Air Capture: The impact of materials and chemicals on performance
AIChE Journal, EarlyView.Abstract Structured sorbents can efficiently process large air volumes required for Direct Air Capture (DAC), but their broad implementation is limited by challenges in producing reproducible and homogeneous materials. This work presents a robust procedure to graft amines onto monolithic sorbents and systematically investigates how CO2$$ {\mathrm{CO ...
Nicole Ferru +8 more
wiley +1 more source
Folklore elements in modern English advertising discourse: translation aspect
, 2021 Bosenko_Masters_thesisМета: Теоретичне обґрунтування та аналіз функціонування фольклорних елементів, а також – особливостей їх перекладу у сучасному англомовному рекламному дискурсі.
Босенко, О.В.
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