Results 71 to 80 of about 6,145 (264)
Narrative in Persuasive Communication (by Example of Advertising Discourse)
, 2018 The article is devoted to the narrative in persuasive communication, which implies an impact on the mental sphere of the addressee, on his / her opinion and assessments in order to encourage him / her to perform certain post-communicative actions in the ...
V. A. Andreyeva
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Ideologeme and Mythologeme in Advertising Discourse / V. Horbach
, 2018 У артыкуле даецца тлумачэнне паняццям ідэалагема і міфалагема ў адносінах да рэкламнага дыскурсу, а таксама асобна разглядаецца іх рэалізацыя на маўленчых прыкладах з тэкстаў палітычнай, сацыяльнай і камерцыйнай рэкламыArticle explains concepts ideologem
Горбач, В. А.
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Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Stylistic interpretation of advertising discourse
, 2008 A position of advertising in contemporary society is evidently strong. It has become a part of our everyday life, infl uencing our opinions and decisions through different forms of media.
Štulajterová, Alena
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Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
FEATURES OF ADVERTISING DISCOURSE AND TEXT
Advertising discourse and text are unique forms of communication designed to persuade, inform, and engage audiences, usually with the goal of promoting products, services, or ideas.
Kholboboeva Aziza Sherboboevna
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Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
SEO-Optimized Text as a Genre Variation of Computer-Mediated Advertising Discourse
, 2016 This article describes some of the linguistic, compositional, structural and communicative-pragmatic peculiarities of English SEO-optimized texts; it also defines the place of this text type in the genre structure of the advertising discourse.
Inna V. Kononova, Fedor A. Nikolaev
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