Results 1 to 10 of about 6,576,709 (327)

Exploring advertiser's expectations of advertising agency services [PDF]

open access: yesJournal of Marketing Communications, 2014
Advertisers have expectations about what they will receive from an advertising agency. These expectations are about the future service they believe the agency will deliver and influence the satisfaction/dissatisfaction the advertiser has of agency performance.
Turnbull, Sarah, Wheeler, Colin
openaire   +4 more sources

Sociodemographic differences in self-reported exposure to high fat, salt and sugar food and drink advertising: a cross-sectional analysis of 2019 UK panel data

open access: yesBMJ Open, 2021
Objectives To explore sociodemographic differences in exposure to advertising for foods and drinks high in fat, salt and sugar (HFSS) and whether exposure is associated with body mass index (BMI).Design Cross-sectional survey.Setting UK.Participants 1552
Jean Adams   +14 more
doaj   +2 more sources

THE PHENOMENON OF "ECOLOGICAL SELF-AWARENESS" AND ITS INFLUENCE ON ECOLOGICAL TOURISM [PDF]

open access: yesGeo Journal of Tourism and Geosites, 2021
The concept of "ecological self-awareness" is an integral part of ecological tourism. Ecological tourism is considered in a broad and a narrow aspects.
Valentina NAKONECHNYKH   +3 more
doaj   +1 more source

Expenditure on Advertising in Social Networks: Accounting and Taxation [PDF]

open access: yesОблік і фінанси, 2019
Today, the most popular and most effective form of advertising is advertising on social networks. Income from advertising makes social networks the most profitable business in the information sphere.
Nataliya Zdyrko
doaj   +1 more source

Political Marketing & Advertising with the Use of Traditional and New Audio-Visual Media Services

open access: yesПроблеми на постмодерността, 2023
The current research focuses on the use of audiovisual media services in the political scene and tries to explore the political marketing and advertising concepts on which these media/services are based.
Athanasios Gkounas
doaj   +1 more source

The Role of Ethical Advertising of Fertility Services

open access: yesFertility & Reproduction, 2023
This lecture will highlight the following Health Care marketing is a big business. Approximately 1 billion USD are spending each year across USA. However, it is important to note that marketing and advertising of treatment modalities are here to stay and
Ameet Patki
doaj   +1 more source

Optimal Targeted Advertising Strategy for Secure Wireless Edge Metaverse [PDF]

open access: yesGlobal Communications Conference, 2021
Recently, Metaverse has attracted increasing attention from both industry and academia, because of the significant potential to integrate real and digital worlds ever more seam-lessly.
Hongyang Du   +4 more
semanticscholar   +1 more source

Planning-ul fiscal ante-2021 al giganților publicitari. Sustragerea veniturilor din publicitate de la impozitare. Rolul domiciliului fiscal. Perspective pentru viitor 2021 ex-ante fiscal planning of online advertising giants. Tax avoidance for online advertising revenues. The role of tax residency. Prospects for the future

open access: yesAnalele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice, 2021
: Online advertising market is dominated by the advertising giants known as Google and Facebook. They are assigned the largest percentage of the global online advertising revenues.
Aura-Elena Amironesei
doaj   +1 more source

CONTINUING EDUCATION FOR MANAGERS AS THE BASIS OF INNOVATION ECONOMY (EXPERIENCE OF THE RUSSIAN PRESIDENTIAL ACADEMY OF NATIONAL ECONOMY AND PUBLIC ADMINISTRATION) [PDF]

open access: yesSerbian Journal of Management, 2016
The experience of establishing a system of continuing education at the Russian Presidential Academy of National Economy and Public Administration (RANEPA) to support the institutional reform of the Russian economy was investigated.
Elena Kosareva, Natalia Safronova
doaj   +1 more source

Advertising dental services in dentistry [PDF]

open access: yesStomatološki glasnik Srbije, 2005
Advertising in dentistry, as it is in medicine, takes more and more time in different kinds of media. Advertising without any control commercialises medical profession and it is harmful for the reputation of a doctor and the whole profession.
Zagrađanin Danica
doaj   +1 more source

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