Results 11 to 20 of about 6,576,709 (327)
Evaluating Online Marketing Tools and Providing a Model to Improve Sales Performance [PDF]
International Journal of Digital Content Management, 2023 The purpose of this study is to evaluate online marketing tools and provide a model to improve sales performance. This qualitative research is applied in terms of purpose.
hamid Poorahmadi Hooshmand +3 more
doaj +1 more source
Sustainability, 2019 The purpose of the undertaken study is to examine the effectiveness of online digital media advertising as a strategic tool for building brand sustainability.
R. Ahmed +5 more
semanticscholar +1 more source
Jurnal Peurawi: Media Kajian Komunikasi Islam, 2020 Print media advertising helps entrepreneurs market their products or services. Advertising provides a sizable income for the company for employee welfare and media development.
Asmaunizar Asmaunizar
doaj +1 more source
Advertising hospice care services [PDF]
Death Studies, 2019 Many hospices advertise their services, yet the audience may frown upon the commercialization of death. Because research has ignored the content of hospice advertising, I analyzed quantitatively and qualitatively the content of 105 American television commercials. The hospices used four major solutions to invite positive readings.
openaire +3 more sources
Italian Journal of Marketing, 2021 Chatbots are technological tools equipped with artificial intelligence that allow companies to interact with their consumers. Through their computers or mobile devices, consumers can use this technology to search for information, make purchases or ...
Lucrezia Maria de Cosmo +2 more
semanticscholar +1 more source
On Web User Tracking: How Third-Party Http Requests Track Users' Browsing Patterns for Personalised Advertising [PDF]
, 2016 On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and tastes to suggest a
Forné, Jordi +2 more
core +2 more sources
Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services
, 2015 This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today’s advertisers frequently pursue hybrid policies of build
A. Silk, Marta M. Stiglin
semanticscholar +1 more source
Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising [PDF]
, 2011 Advertisements frequently link values to advertised products or services, but little is known about the effect of this practice on value-driven behavior that is unrelated to the advertising context.
Defever, Christine +2 more
core +1 more source
THE IMPACT OF THE TERRITORIAL MARKETING ON HIGHLIGHTING THE BRAND “BAIKAL” IN THE BAIKAL REGION [PDF]
Geo Journal of Tourism and Geosites, 2019 The formation of the global market for geoproducts in the Baikal region causes a growing interest in the study of the phenomenon of “Brand of the territory”, which affects the effectiveness of the promotion of the territory in the face of growing ...
Valentina NAKONECHNYKH +3 more
doaj +1 more source
Managing advertising investments in marketing channels
Journal of Retailing and Consumer Services, 2021 This paper investigates how should manufacturers optimally allocate resources to retailer-initiated (retailer) advertising through cooperative advertising programs and own (manufacturer) advertising in a bilateral monopoly.
Salma Karray +2 more
semanticscholar +1 more source