Results 21 to 30 of about 6,576,709 (327)

What do Australian health consumers believe about commercial advertisements and testimonials? a survey on health service advertising

open access: yesBMC Public Health, 2021
Background There has been little examination of consumer attitudes towards the commercial advertising of healthcare services in Australia and how marketing is used by consumers in their health decision-making.
ACL Holden   +4 more
doaj   +1 more source

Food advertising on YouTube channels aimed at children in Brazil

open access: yesRevista de Saúde Pública, 2023
OBJECTIVE To analyze food advertising on YouTube channels aimed at children in Brazil and the interaction of the public with this type of advertising.
Juliana de Paula Matos   +3 more
doaj   +2 more sources

The role of marketing and advertising in the legal profession

open access: yesSouth African Journal of Economic and Management Sciences, 2000
The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities to promote their firms and ...
A. Breytenbach, E. J. North
doaj   +1 more source

Changes in the Advertisement of Goods and Services in the Lithuanian Periodic Press during 1918-1940

open access: yesLietuvos Istorijos Studijos, 2009
Advertising in interwar Lithuania functioned as a source of information about new goods and services and also strove to create new demand and to promote new lifestyles, fashions, and habits.
Giedrė Polkaitė
doaj   +3 more sources

Advertisement Recommendation Engine - Improving YouTube Advertisement Services

open access: yesInternational Journal of Recent Technology and Engineering (IJRTE), 2020
Ever since its early inception in the year 2005, YouTube has been growing exponentially in terms of personnel and popularity, to provide video streaming services that allow users to freely utilize the platform. Initiating an advertisement-based revenue system to monetize the site by the year 2007, the Google Inc.
Shanmuga Skandh Vinayak E   +3 more
openaire   +1 more source

DIGITAL TOOLS FOR PROMOTING MARKETING AGENCIES IN THE ADVERTISING SERVICES MARKET: A COMPARATIVE ANALYSIS OF GOOGLE ADS AND META APPROACHES

open access: yesAktualʹnì Problemi Rozvitku Ekonomìki Regìonu
In this study, we conduct a comparative analysis of the effectiveness of the Google Ads and Meta advertising platforms for marketing agencies promoting their services in the highly competitive advertising-services market of 2025.
Z. I. Solodukha, S.V. Leonova
doaj   +1 more source

Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media

open access: yesComputational Intelligence and Neuroscience, 2021
Marketing means the strategies and tactics an organization undertakes for attracting consumers to promote the buying or selling of a product or service. Active marketing is about receiving messages from potential buyers to create ways to influence their ...
Yushan Lin   +6 more
semanticscholar   +1 more source

Social Inclusion and Diversity in the Axis of Social Sustainability: A Study on Roma Women Benefiting from the Gallipoli SODAM Project

open access: yesJournal of Economy Culture and Society
Social sustainability, which focuses on human and societal well-being, encompasses values such as rights and freedoms, equal opportunities, social inclusion, quality of life, diversity, democracy, and governance.
Gonca Yıldırım   +1 more
doaj   +1 more source

Selecting appropriate Internet advertising type in air transport services,Case Study: Iran Air Airlines (Homa)

open access: yesتحقیقات بازار یابی نوین, 2012
This study is looking for selecting the appropriate form of Internet advertising in the air transport services. The model which is used in this research is a combination of structural models of the interactive advertising, interactive advertising model ...
Hamid Zargham Borojeni, Anna Alaei
doaj   +2 more sources

E-advertising effectiveness on consumer behavior of computer products and services [PDF]

open access: yesمطالعات مدیریت بهبود و تحول, 2010
Adverting can be done by using different 'media such as Radio, Television, journals, and news papers, brochures, Billboard, and internet. Internet advertising compared to traditional advertising enjoys considerable advantage and a lot of these ...
zohreh dehdashti, nazila niakan lahiji
doaj  

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