Results 121 to 130 of about 886,768 (308)
Frontiers in Sustainable Food SystemsBackgroundIn the context of increasingly prominent global environmental issues, green consumption has gradually become an important component of sustainable development strategies.
Youyou Li, Baoshun Shan
doaj +1 more source
Marketing implications of traditional and ICT-mediated leisure activities [PDF]
, 2009 This study investigates the role of traditional and information and communication technology (ICT)-mediated leisure activities in consumer behaviour.
Lee, R.Y., Murphy, J., Zorn, S.F.
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Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
SAGE OpenThis study investigated how consumers perceive government advertising about climate change. The effectiveness of government advertising itself is important, but trust in the government can also affect government advertising as it reflects the government ...
Jong Woo Jun, Jungryum Kim
doaj +1 more source
Price Structure in Two-sided Markets: Evidence from the Magazine Industry? [PDF]
We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent
Kaiser, Ulrich, Wright, Julian
core
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers
AlgorithmsThe growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns.
Virgilijus Sakalauskas +1 more
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"Lose 30lbs in 30 days" : assigning responsibility for deceptive advertising of weight-loss products
, 2013 Purpose – The aim of this paper is to outline key social marketing issues apparent in deceptive weight-loss advertising, from the perspective of government policy-makers, manufacturers, the media, and consumers.
Grau, Stacey Landreth +2 more
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Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Online learning in repeated auctions
, 2015 Motivated by online advertising auctions, we consider repeated Vickrey auctions where goods of unknown value are sold sequentially and bidders only learn (potentially noisy) information about a good's value once it is purchased.
Perchet, Vianney +2 more
core +1 more source